About Jess Lawrence

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So far Jess Lawrence has created 30 blog entries.

How to Improve your Online Reputation with Social Media?

Social media is an excellent platform to strengthen your company’s online reputation. The more visible, active and transparent your brand is the more likely you are to succeed. Customers prefer buying from brands they know “everything” about. The first step to strengthen your reputation on social media is to try to get into your customer’s head. When you look at a brand name, what questions come into your mind? Some of the most common questions relating to a brand include: Do I trust this brand? Do they provide accurate information? Are they credible? Do I want to find out more [...]

By |2020-10-20T16:32:50+01:00June 20th, 2018|

Google Now Shows Answer Without Search Results

Have you ever wondered why you get so many search results for simple questions such as “time in Bristol” or 5+8? This might change for good, and you may start to see one answer on Google without the list of search results. Barry Schwartz, Search Expert, explained this news first on Search Engine Land; apparently, Google is testing displaying only the answer to queries regarding the local time, unit converter or calculator. According to Danny Sullivan (Google’s public educator about search), it is an experiment and might not stay. So how does it work? If you wish to know the [...]

By |2020-10-20T16:54:50+01:00March 19th, 2018|

How to Write Awesome Content for Google and Humans

This is awesome content! Only joking. My job would become significantly simpler if everyone believed that this was awesome content just because I said so. For years and years there has been a debate about whether you should write content for Google or for people. Yes, if you optimise your content for search engines, like Google, Bing and Yahoo, then you are more likely to rank, which will help drive traffic to your website or blog. However! Google isn’t human! (Although they are coming close these days with much more sophisticated analytical capabilities). Search engines won’t buy your product [...]

By |2020-10-20T16:55:53+01:00March 8th, 2018|

What tone of voice should you adopt on your website?

Did you know that 63% of customers would buy from a company they find authentic instead of a competitor? Cohn & Wolf’s study The Age of Authenticity found a direct connection between sales and the tone of voice of brands. Your website is the first impression you make about your brand online. To have a defined voice and tone strategy is paramount for the right communication with customers. When your customers stand in front of you, it is quite easy to decide what tone of voice to use and how to change that voice if necessary judging from the reactions [...]

By |2020-10-02T12:42:04+01:00February 2nd, 2018|
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