Want to know why website audits are so important? Read this blog.
For many businesses, a fundamental question they will address at some point is whether they should keep their marketing in-house or outsource to an agency. On one hand, in-house training is an investment for the future but requires time and financial investments, and on the other, outsourced marketing gives you access to a team of dedicated professionals, but does little for your staff’s development in terms of marketing experience. With so many different aspects of marketing to consider, let’s take a look at the benefits and potential pitfalls of both outsourced and in-house marketing. […]
Infographics are a fairly new concept, right? Wrong. The concept of displaying information visually has been around for a long time; from Egyptian hieroglyphics to presenting data in the bar charts and line graphs we know today. We are visual creatures by nature – and so are your potential customers. Back in 2014, Toni wrote a piece on the ‘lynx effect’ of infographics, and 2 years on it appears this effect is what continues to make infographics so popular on the web. But should you jump on the infographic hype? Take a look at the benefits [...]
Have you Googled your business lately? Were you happy with the results displayed to you? If not, would you prefer to see a display that instantly gives potential customers your location with directions, hours of operation, contact details and a link to your website all in one place? Thanks to Google My Business, now you can. A free marketing tool that connects both mobile and desktop customers to businesses, find out more on what makes GMB so beneficial to business, and how to get your business listing right. […]
“If it ain’t broke – don’t fix it.” Whilst this saying might work well when justifying why you still drive that car that’s fit for the scrapyard, in the world of social media there is always room for innovation and improvement. If a platform doesn’t click with the public, it will fail – the list of failed social networks is extensive; who remembers Bebo, MySpace, Digg? This being said, it can be hard for businesses to look beyond Facebook, with over 1 billion registered users it is the ‘King’ of social networks and is constantly updating its offerings to make [...]