"FREE" and other phrases to avoid in your email subject lines.
Here's why you should be auditing your email marketing data for GDPR.
When it comes to your email marketing, you might think how hard can it really be to write an email? Most of us send many on a daily basis. But it is harder than you think, writing the right content and more importantly creating that perfect subject line is a difficult task. But why does it even matter? Just imagine this. Before your recipients choose to open your email, there is a giant 100ft wall standing between your content and them. Your recipients aren’t even going to attempt to get over that wall without a little help, without that key [...]
Do you use email marketing as part of your overall marketing strategy? Email marketing is a popular and effective channel if implemented and used correctly for your business. Where some people may make a mistake though is thinking that it’s just about sending out a simple email from Outlook, Gmail or other email platform. Instead you need to think about the different ways in which you can use this marketing tool to communicate with your audience. To help you out I will be explaining a number of the different ways you can use email marketing to communicate with your contacts. [...]
Poor email marketing practices over the years has resulted in many businesses being put off it as a channel as part of their marketing strategy. There is an art to email marketing just like many other marketing techniques and if you get it right then it can be very effective for businesses across many sectors. This month I am revealing some of the common ways that poor email marketing practices annoy subscribers. […]
Email marketing is an essential part of any marketing mix to gain new prospects or customers. And of course it needs to be done right for it to work. But email can have many other functions that are essential to a growing business. It’s a great tool on an operational level, for example, to automate timely reminders for existing customers. It can be used for client retention and up selling as well as providing your customers with information to help them. Read on to see how you can use email to its best potential… […]