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One of the best parts of online marketing is that every effort is trackable and measurable. Marketers can see which online campaigns are working and where to apportion more budget. But even with tracking capabilities there can still be a question over which method of delivery is responsible for a conversion if a consumer has visited a website a number of times via different channels. As a marketer, for example, you may consider the first visit (touch point) to be the channel that takes the glory for the sale, even if the visitor returned several times and bought through a [...]