What are AMP pages and do I need them?

As a website owner you are probably overwhelmed with the rapidly changing way that search engines work, the jargon you are bombarded with and whether each new thing is all really necessary. You may have heard people talking about AMP pages and wondered what on earth it is all about. It is actually a year since the AMP project was rolled out by Google and Twitter as an open source project to speed up the user experience on mobiles. […]