Here is all you need to know about Bing Ads new price extension feature.
For a long time, Google Ads has dominated the paid search market, with the majority of people searching on the internet using Google as their chosen search engine. But with the mass release and rollout of Windows 10 and Surface devices, which use Bing as their default search engine, Bing is taking a larger share of the search market. Similarly, the Windows 10 Mobile and Windows Phone operating systems are also pre-installed to have search results powered by Bing. In addition to this, they are also syndication partners with Amazon devices, Apple’s Siri and Spotlight search. [...]
Last month Google decided to call it a day on sidebar advertising for its paid search product, known as Adwords, leaving only a top 4 Ad Pack with a few other paid ads under the organic SERP results. It came as no surprise to us that they did this, but rather than jump on the bandwagon and look to forecast in panic what will happen with PPC and organic SEO results we decided to wait until things settle and then report back. […]
Over the past 10 years we’ve taken over large numbers of Google Adwords campaigns and fixed the following common mistakes people make when managing their Adwords PPC: 1) Failure to bid up (or down) on mobile 2) Failure to group keywords correctly 3) Failure to use the correct keyword matching 4) Failure to deliver the user to the correct landing page 5) Failure to split out Search and Display Campaigns 6) Failure to use Negative Keywords 7) Failure to use the Search Term Reports 8) Failure to test new ads 9) Failure to manage their campaigns weekly/daily 10) Failure to [...]