Here's why 2020 should be the year your business embraces social media advertising.
Facebook campaign optimisation is here! Find out more about the change and what is means for advertisers.
Chatbots, voice search and video are all expected online trends for 2019.
Social media is an excellent platform to strengthen your company’s online reputation. The more visible, active and transparent your brand is the more likely you are to succeed. Customers prefer buying from brands they know “everything” about. The first step to strengthen your reputation on social media is to try to get into your customer’s head. When you look at a brand name, what questions come into your mind? Some of the most common questions relating to a brand include: Do I trust this brand? Do they provide accurate information? Are they credible? Do I want to find out more [...]
It’s not a secret that LinkedIn is fiercely taking over the business-to-business market in the social media game. With over 500 million professionals using LinkedIn and around 106 million monthly LinkedIn visitors logging in every month, it is seriously dominating the social media market for businesses. Since Facebook has been in bad press for a while now, LinkedIn has swooped in for the kill and we believe that it is swiftly becoming one of the best places for businesses to be seen. Rolling out improvements on their campaign manager is evidence that they know it too and want that [...]
Everything you need to know about Facebook canvas ads.
In another blow to businesses, Facebook have restricted the organic reach of business pages.
Did you create a Tumblr account five years ago that you forgot about? Is there a neglected YouTube channel floating around with 15 subscribers and two videos? The word “audit” deserves more love than it gets. The concern with social media is that things are always changing, news is always getting old, and latest fads will always disappear, which means it is more crucial now than ever to keep on top of our social media game. Staying in the public eye and one-upping your competitors online is key to succeeding and social media is one of the best ways to [...]
Infographics are a fairly new concept, right? Wrong. The concept of displaying information visually has been around for a long time; from Egyptian hieroglyphics to presenting data in the bar charts and line graphs we know today. We are visual creatures by nature – and so are your potential customers. Back in 2014, Toni wrote a piece on the ‘lynx effect’ of infographics, and 2 years on it appears this effect is what continues to make infographics so popular on the web. But should you jump on the infographic hype? Take a look at the benefits [...]
From Facebook and Pinterest to Instagram and Snapchat, there are more opportunities than ever to target your audience. In fact, implementing Social Media in to your marketing strategy can be highly rewarding and brings with it a great return on investment. However, Social Media Marketing can be a bit of a minefield, especially for those who don’t use it in their day to day lives. But that is where we step in. So, if you’d like to improve your social presence and harness the potential power of social media, make sure that you don’t follow our top tips below: [...]