The Power Of Visual Content – Should Your Business Be Using Infographics?

Infographics are a fairly new concept, right? Wrong. The concept of displaying information visually has been around for a long time; from Egyptian hieroglyphics to presenting data in the bar charts and line graphs we know today. We are visual creatures by nature – and so are your potential customers. Back in 2014, Toni wrote a piece on the ‘lynx effect’ of infographics, and 2 years on it appears this effect is what continues to make infographics so popular on the web. But should you jump on the infographic hype? Take a look at the benefits [...]

By |2020-10-16T12:19:26+01:00November 25th, 2016|

Our Top 10 Tips to Ensure you Fail at Social Media Marketing

From Facebook and Pinterest to Instagram and Snapchat, there are more opportunities than ever to target your audience. In fact, implementing Social Media in to your marketing strategy can be highly rewarding and brings with it a great return on investment. However, Social Media Marketing can be a bit of a minefield, especially for those who don’t use it in their day to day lives. But that is where we step in. So, if you’d like to improve your social presence and harness the potential power of social media, make sure that you don’t follow our top tips below: [...]

By |2016-08-25T09:51:16+01:00August 25th, 2016|

Alternative Social Media Platforms Your Business Should Consider In 2016

“If it ain’t broke – don’t fix it.” Whilst this saying might work well when justifying why you still drive that car that’s fit for the scrapyard, in the world of social media there is always room for innovation and improvement. If a platform doesn’t click with the public, it will fail – the list of failed social networks is extensive; who remembers Bebo, MySpace, Digg? This being said, it can be hard for businesses to look beyond Facebook, with over 1 billion registered users it is the ‘King’ of social networks and is constantly updating its offerings to make [...]

By |2016-08-23T08:52:35+01:00August 23rd, 2016|

Facebook Live Streaming: Explained

You may have noticed that there has been an influx of video content on your Facebook newsfeed in recent weeks. But, why? Well, not only has the consumption of video become increasingly more popular, particularly due to the ease of production with smartphones, but Facebook has recently made livestreaming possible. Whilst live content is nothing new – it has been available on the network to a select few for some time – it is certainly a revelation for the masses. […]

By |2020-09-03T11:04:41+01:00June 27th, 2016|

The Life of a Hashtag: Growing Your Social Media Presence

For many, growing their social media following is simply the case of spamming others, following hundreds, and using cheat apps to gain followers who are in no way relevant to your product or service. Doing so rarely has any true impact on sales or brand awareness because these audiences simply aren’t interested. Instead, it is important to grow your social media presence in a manner that will truly benefit you and your business. Hashtags are certainly a way of helping you, particularly on photo based site Instagram or home of the hashtag, Twitter. So let us explain exactly what a [...]

By |2015-11-20T12:14:26+00:00November 20th, 2015|

Our Top Pick of Social Media Scheduling Tools

Are you a social marketer struggling to keep an eye on all your clients varying platforms? Attempting to juggle each social account can be troublesome and particularly time consuming for anyone with social thoughts raging throughout the day. When should I post? Did I favourite that tweet? When is the best time to send this out? With the need to post relevant content multiple times a day with numerous objectives in mind social media management can be a bit of a headache. Fortunately we live in a world where scheduling tools are readily available to lend a helping hand. [...]

By |2015-09-09T10:30:37+01:00September 9th, 2015|

5 Reasons why your Social Media Traffic isn’t Converting

Social media has become a popular marketing tool for businesses but is your business seeing the benefits? If you are investing time, effort and money into a social media campaign then you expect to see results, whether it is monetary through sales or just building general awareness for your business and brand.  If you are currently wondering whether all of the social activity is worthi it, read on…….we’ve come up with our top 5 reasons why social media traffic isn’t converting. Your Overall Social Media Campaign is not effective Overall campaign activity isn’t right for the audience you want to [...]

By |2015-01-28T16:31:41+00:00January 28th, 2015|

Social Media Advertising – Can It Help Your Business?

David Jones (2012) boss of Havas quoted “the advertising industry has been transformed by social media” That was two years ago, social media platforms have since increased their advertising product offerings more and more.  There is a growing emphasis within marketing strategy and so we are going to look at how you can use social media advertising and why it could be good for your business. […]

By |2014-09-02T14:16:06+01:00September 2nd, 2014|

Facebook Groups: 3 Ways You’re Missing Out

If you think Facebook is only good for posting generalized content, you might be missing out on the more targeted approach that Facebook Groups can offer. Unlike a regular Facebook business page, which is open to all, administrators can control what certain users see in a Facebook Group. There are three privacy settings for Facebook Groups. The first setting, open, allows anyone to see who is in the group, as well as posts created in the group. In the second setting, closed, anyone can see who is in the group, but they cannot see the posts unless they’re a member [...]

By |2014-07-14T13:09:06+01:00July 14th, 2014|

A LinkedIn Company Page – a must have tool in your social media marketing kit

In this second part of our introduction to Social Media Marketing for businesses I am focusing on LinkedIn and more specifically LinkedIn Company pages. Whilst we regularly find that individuals (particularly those operating in B2B markets) have individual LinkedIn Profiles and in many cases are fairly active on them, it’s often not the case when it comes to having a LinkedIn Company page. So what are the benefits of having a LinkedIn Company Page? An interesting and well drafted company page can enable a business to engage with its followers by sharing company news, updates and events such as training [...]

By |2013-12-03T22:15:54+00:00December 3rd, 2013|
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