A Search Engine Optimisation Guide for the Less Geeky of Us
If you're an SEO noob - check out our guide to SEO for the less-geeky.
Google Now Shows Answer Without Search Results
Have you ever wondered why you get so many search results for simple questions such as “time in Bristol” or 5+8? This might change for good, and you may start to see one answer on Google without the list of search results. Barry Schwartz, Search Expert, explained this news first on Search Engine Land; apparently, Google is testing displaying only the answer to queries regarding the local time, unit converter or calculator. According to Danny Sullivan (Google’s public educator about search), it is an experiment and might not stay. So how does it work? If you wish to know the [...]
Google Adds SEO Audit Tools to their Lighthouse Chrome Extension
All you need to know about Google's new SEO audit within lighthouse.
A Brief & Speedy Guide to Migrating a Website from HTTP to HTTPS
It shouldn’t come as a shock that Google, other browsers, and users in general want the web to be more secure. Therefore, the time is now upon us to get websites moved from HTTP to a more secure version that is HTTPS. As the latest in a long list in ranking factors, the process – and the process of doing it right – is confusing a lot of people. We therefore thought we’d take moment to discuss HTTPS and what you should be doing. […]
Is there a Storm in a Teacup over Google’s RankBrain Machine Learning Technology?
If you track what is going on in the SEO industry, you may have heard of RankBrain and wondered what all the recent fuss has been about in the past few weeks. Or maybe not… especially if you leave SEO to the experts. But, the time has come now for you to start to get a grasp as to what the truth is with Google RankBrain. […]
Should you be Maximising the Benefits of Schema Markup on your Website?
As the internet evolves into the Semantic Web, it may have not escaped your notice that Schema Mark-up data is increasingly being used by search engines in their results pages to display what is known as “Rich Snippets”. This is already significantly affecting search engine results and maximising opportunities to attract more users to your site. Marked up data is likely to exert an even stronger influence over results in the coming years ahead which can only benefit you even more. […]