Did you know it's 7 times more expensive to attract new customers? So retaining existing customers is essential. Read on to find out how...
Is your website generating enough leads for your business? If not, read this!
Have a WordPress website? Here's why you should be taking care of it.
Duplicate content is a term that has been banded about for years in SEO circles and it certainly does cause issues for the website(s) concerned. But there are many different types of duplicate content, so we thought a blog post to explain these, where they might occur and some checks you can do to make sure your website isn’t suffering, would be a good idea. What is Duplicate Content? Quite simply, it is exactly that; a piece of content that is present in more than one place on the web. This could be on the same domain (website) or it [...]
Is your website secure?
Did you know that 63% of customers would buy from a company they find authentic instead of a competitor? Cohn & Wolf’s study The Age of Authenticity found a direct connection between sales and the tone of voice of brands. Your website is the first impression you make about your brand online. To have a defined voice and tone strategy is paramount for the right communication with customers. When your customers stand in front of you, it is quite easy to decide what tone of voice to use and how to change that voice if necessary judging from the reactions [...]
As you will have seen in our previous blogs about going secure, Google is still pushing ahead with their campaign to make the web more secure. Since their original announcement back in June 2014, they have done their best to encourage people to switch to HTTPS in a number of ways. Ranking One way was to dangle the carrot with the promise was that HTTPS would be a ranking signal. This statement was in the Google webmaster guidelines from 2014: ‘…..we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer [...]
One of the most rewarding things about the job we do here at ATW is helping clients who have struggled with their online visibility and conversion rates. With an in-depth audit we can quickly identify the underlying issues with their strategy, usability, barriers to conversion, and technical problems. Here are some examples of how we have helped clients with various issues: […]
As we have previously mentioned, maintaining the health of your website with a regular audit can ensure the effectiveness of your site and identify areas of improvement. And this process is as equally important for individuals and clients who are running or considering running, pay per click (PPC) campaigns. […]
It shouldn’t come as a shock that Google, other browsers, and users in general want the web to be more secure. Therefore, the time is now upon us to get websites moved from HTTP to a more secure version that is HTTPS. As the latest in a long list in ranking factors, the process – and the process of doing it right – is confusing a lot of people. We therefore thought we’d take moment to discuss HTTPS and what you should be doing. […]