Google Analytics is a freemium tracking and analytics tool that all businesses should be making use of. Active on over 28million websites, it is the most popular analytics platform in the world.
Proper use of Google Analytics can help business owners and marketing teams understand their traffic better, highlight areas of their website which are working well or not, track customer journeys, understand what is driving traffic to the website and measure the performance of marketing campaigns to ensure budget is used in the right places.
However, many businesses will have Google Analytics set up and tracking but do little or nothing with the data – a significant missed opportunity!
To empower business owners to make use of this powerful tool and understand how to harness the useful data it produces, All Things Web® is offering a free introduction to Google Analytics webinar.
Throughout the webinar, our trainer will take you through some of the key areas of Google Analytics, enabling you to measure how well your website and marketing activity are performing.
Who is the webinar for?
Our free introduction to Google Analytics webinar will be most beneficial for those that already have Google Analytics set up and collecting data but who don’t really understand how to navigate around and use the tool.
If you don’t have Google Analytics set up, the webinar recording will be available for the foreseeable future, so please do bookmark the page and return once you have Google Analytics set up. If you require any help with this, please contact us.
The webinar is designed for those that have little experience with using the Google Analytics platform. If you or your team are looking for some more advanced training, please take a look at our bespoke analytics training options.
What will I learn?
Throughout the webinar, our trainer will guide you through some of the most popular areas of Google Analytics and show you how to use them. The complete webinar consists of:
- Introduction to Google Analytics
- How To Access Google Analytics
- The Google Analytics Dashboard
- Understanding Traffic Coming to your Website
- Key Performance Indicators
- Understanding Website Visitor Demographics
- Identifying Which Devices Website Visitors are Using
- Understanding Which Channels are Driving Traffic
- Identifying Top Performing Pages
- Following Customer Journeys
More Help & Information
We hope attendees find the webinar useful, keep your eyes peeled for an exclusive offer once you have tuned in!
If you require any more help or information about the webinar or any of our wider training options, please call us on 01793 766 040 or fill out a contact form and we will get back to you.