Website and Google Ads Management for Records Management Company

Archive Management Systems Ltd (AMS) are a leading Records Management company, providing Secure Document Scanning and Document Storage Services.

Approach

In light of the Covid-19 pandemic in the UK, more and more businesses began to operate from home. The impact of this was that post needed to be redirected to the appropriate person and was causing some logistical challenges for businesses. AMS identified an opportunity during COVID-19 to enable post to be redirected to businesses by categorising, scanning and uploading via a secure FTP line to a customer’s point of contact on a daily basis with the electronic images then distributed to the relevant member of staff for processing. This new service offering required a new landing page for their website and they approached ATW to deliver this urgent project.

Results

We were, very quickly, able to identify key search phrases to target, create a new landing page on the AMS website and set up a Google Ads campaign to promote the new service.

Conclusion

Within 24 hours significant interest in the new Post Room Scanning and Digital Mailroom Service with leads converted successfully into new customers.

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“We can’t thank the team enough for reacting so quickly to help us transition and promote our outsourced mailroom service and maximise this opportunity for our business in these unprecedented times.”

Paul Sumpter

Sales Manager, AMS