Our relationship with Business Funding Shop started with our team working closely with them to design the new branding, logo, brand guidelines and tone of voice. This involved a workshop with the Directors to clearly listen and understand who they were, their ethos and what message they wanted to convey.
From this workshop, we were able to develop the brand literature which could be used to help with the design and development of the new website as well as for the business to refer to in all future marketing to ensure a consistent brand message and tone of voice.
We then created a clean, simple and easy to use website which would act as the basis to help increase the presence of the business online and act as a platform to showcase their expertise and services.
As part of the website build, we provided copywriting to produce all website content and case studies. This copy reflected the tone of voice agreed as part of the earlier branding work but was also optimised for relevant keyword phrases to help the website start to rank organically.