Project Description

Colmers HR Banner

Colmers HR

YOUR VISION. OUR TRACK RECORD

Website Design and Development for Colmers HR

Copywriting | Website

Colmers HR Solutions Ltd (Colmers HR) have been providing SMEs with outsourced HR support and practical HR advice for over 25 years.

The business recently went through a rebrand and identified the need to have a website. They were looking to work with a digital marketing agency that could bring the vision and values of their rebranded business to life online and would deliver a creative, engaging and trusted website that would attract new clients.

The initial focus for Colmers HR was to create a ‘shop window’ for their business which could be developed and expanded over time to meet the growing needs of the business, its customers and budget.

Colmers hr logo
Colmers HR website

Strategy

All Things Web® (ATW) met with Colmers HR to understand fully the background to the rebrand and the future vision for the business.   Using the new logo and colour palette ATW designed the website with WordPress, using open source software and a Content Management System which enables Colmers HR to easily manage and update the website on an ongoing basis. The website made use of a modern, professional yet quirky theme that reflected the personality of the business whilst also detailing their service offering and highlighting their expertise.

The initial brief was that all content would be written and provided by Colmers HR.  The website was developed through COVID-19 and the business was actively supporting clients that required HR support and this impacted on its’ ability to also write for the website.  Using an internal team of expert copywriters ATW provided this additional service.  Using the power of technology ATW liaised with the business to fully understand the service offering and the key messages that were critical for the website. This allowed ATW to interpret everything the business wanted to include in the content and give it integrity and purpose.

The website launched on time and within budget, is fully responsive and mobile friendly.  Colmers HR immediately saw an interest in their services through website clickthrough rates and a daily increase in on-site engagement rate.

Next steps will be to continue the development journey with Colmers HR to add further pages to the website and enhance the offering in line with future business plans and growth.

Results

The website was built using a WordPress theme with a user friendly Content Management System.

Following some virtual training from ATW the Hayloft then had complete flexibility to manage the ongoing content and imagery requirements necessary to keep the site fresh and appealing to its target rental audience.

The Hayloft now have an online presence where their visitors can easily find all their information and book a stay at the property.

I am in no doubt of the extensive knowledge and skills ATW have and for those that know me, tech and I do not go hand in hand.  I felt listened to and was fully included in the areas that I needed to be.

I am absolutely delighted with my website; I have good feedback from clients confirming it was authentic and reflects Colmers HR Solutions.  I am also pleased to say that the website is now starting to pay for itself.

Thank you, Helen, you made me cry with tears of happiness and relief.

I would highly recommend Helen to anyone who has a website to have a conversation. Your website will be in safe hands.”

Chris Sheppard, Founder and Director, Colmers HR Solutions Ltd

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