Hotel SEO Services

Hotel SEO Services

Increase your online visibility & drive direct bookings with a dedicated SEO service for hotels.

Running a hotel with comfortable rooms and great service is critical to your success but none of that matters if you don’t get found online for the right search terms by potential guests.

Whether you’re a boutique luxury hotel, a 5-star resort or a budget-friendly holiday accommodation provider, our tailored SEO service for hotels ensures you’re more visible on Google, and attracting more direct bookings.

Why your Hotel Needs SEO to Stay Competitive

The travel industry is fiercely competitive and most people rely on search engines to find their next stay. Without SEO, your hotel risks being overshadowed by big chains, OTAs and local competitors too.

How our SEO Service can Help Your Hotel:

✔ More Direct Bookings – Reduce a reliance on commission-heavy third party platforms.
✔ Higher Visibility – Compete in a crowded hotel market by ranking higher.
✔ Targeted Guests – Attract more visitors searching for stays like yours.
✔ Better User Experience – Faster, mobile-friendly and easy to book.
✔ Stronger Local Presence – Be found by travellers near you.
✔ Stay Competitive – Outrank the hotels potentially using outdated marketing.

All Things Web® have direct experience in helping hotels and holiday accommodation providers to attract more guests & increase revenue from their online presence.

Our SEO Services

We don’t believe in a one-size-fits-all approach to SEO

Whether you want to attract travellers from around the world or boost your presence closer to home with short breaks, this is how we can help boost your business with targeted SEO.

Local SEO: Get Found by Nearby Travellers

When someone searches for “hotel near [insert name of town],” is your business showing up? Our local SEO strategy helps your hotel appear in Google’s Local Pack, Google Maps and location-based searches.

Technical SEO: A Fast, User-Friendly Experience

A slow website or poor mobile experience can drive potential guests away, you want to ensure you have a quick and seamless booking experience. Our technical SEO improvements will focus on improving your website speed, responsiveness, schema markup and security of your website.

Content that Speaks to Your Ideal Guests

Your website should do more than just list your amenities, it should sell the entire experience of staying at your property and enjoying a well-deserved break in the local area. Optimising landing pages, writing informative blog posts & writing engaging meta data whilst fine-tuning your user journey helps create a fully optimised and engaging hotel website.

Link Building & Authority Boosting

Although no-one can control what Google does or doesn’t show, in our experience it rewards trusted, authoritative websites. We help your hotel earn that authority by building quality, natural backlinks from:

  • Travel blogs & industry publications
  • Local directories & tourism websites
  • PR campaigns that drive visibility and trust

Want More Direct Bookings? Let’s Make It Happen!

Don’t let other hotels outrank you! Our SEO strategies can help boost engagement and drive more hotel room bookings for you.

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Woman in hotel room relaxing with a hote drink and room service

Why Choose Us?

Whether you just need help with optimising your website better for search or actually need to fully outsource all of your digital marketing, there are many reasons why you should partner with All Things Web® to improve your SEO and online visibility.

  • We Know Hotels: We don’t just apply generic SEO strategies – we carefully tailor them for the hospitality industry. From seasonal trends to local search patterns, we fine-tune your strategy for maximum impact in search.

  • Data-Driven Results: We don’t just optimise – we track performance, analyse traffic and adjust accordingly. With regular reports and catch ups with a dedicated Account Manager, you’ll see exactly how everything, including bookings, are improving.

  • Over Two Decades of Expertise: We have worked with a variety of businesses across the hospitality and leisure sector in our more than 20 years of business helping them to grow with proven SEO strategies that work.

How it Works

We Follow a Proven Process to Deliver Measurable Results from SEO Activity

Keyword Research

Conduct in-depth keyword research and competitor analysis to find high-impact terms for your website.

Optimise Your Website

Optimise your website content, meta tags, and images to improve search engine visibility and more.

Build Your Backlinks

Manually build high-quality backlinks to boost your website’s authority and credibility.

Monitor Performance

Track performance, analyse data, and refine SEO strategies for ongoing business growth.

Quarterly Reviews

Conduct quarterly reviews to assess progress, successes, and opportunities for improvement.

Frequently Asked Questions (FAQs)

If your unsure whether SEO can really benefit your hotel, have a read of our Frequently Asked Questions.

If you are after a quick win, then SEO is not right for you. It is a long-term strategy and results typically start appearing within three to six months, in some cases it might take longer. Factors like competitors sites, your website’s history its and content quality along with how much you want to invest to drive your website visibility can impact the timeline.

Absolutely! A strong SEO strategy along with an engaging and user-friendly website can boost your direct bookings by increasing your website’s visibility in organic search results. This reduces dependence on third-party booking platforms that charge high commissions.

SEO is an ongoing process and a long-term investment for your business growth. Search algorithms, competitor activity, and seasonal trends constantly change, so ongoing optimisation ensures your hotel stays ahead.

We specialise in the hospitality industry, providing tailored strategies designed for hotels, resorts, and B&Bs. Our approach focuses on direct bookings, user experience, and long-term growth, not just rankings.

SEO for Hotels and Hospitality

Take the First Step Towards More Bookings

Ready to boost your hotel’s website rankings? Contact us today for a free SEO discovery call and let’s put your hotel on the map!

01285 50 55 50

hello@allthingsweb.co.uk