Website Audit Services2021-04-01T10:28:58+01:00


Website Audit Services

HTML Code of a website Your Vision. Optimised

Tailored SEO Website Audits 

Website audits should form an important part of your digital marketing strategy, with regular audits enabling you to monitor performance closely and identify any issues with your website.

If you are not performing regular audits of your website, SEO, competitors and online presence, there could be unknown issues impacting your performance and making your marketing efforts less effective.

Throughout an audit, a broad number of factors will be analysed including indexability, crawlability, site speed, security and more to provide a detailed report on the website with recommendations for improvement.

If you want to identify issues with your website and improve your online presence through a detailed website audit, we can help.

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Different Types of Website Audit

Whilst full audits are the most detailed, they are not always necessary. Some of the most common types of targeted audits which look at specific factors in more detail include.

  • Technical Audit – Technical audits focus on the crawlability and indexability of your website and identify anything that could be negatively impacting this.
  • SEO Audit – SEO audits review the overall positioning of your website and look at ranking factors including loading times, backlink profiles, keyword research and on-page SEO factors. An SEO audit is recommended before undertaking any long-term SEO activity.
  • Content Audit – Content audits specifically review the content of your website and take into consideration factors such as messaging, user experience and tone of voice to provide insight into how it can be improved to increase engagement and conversions.
  • Competitor Audit – A competitor audit reviews several of your key online competitors’ websites and marketing activity to enable you to benchmark your own website and identify any gaps.
  • Traffic & UX Audit – Traffic audits focus on the user experience of the website, using tools such as Google Analytics in conjunction with the visitor journey to identify gaps and make recommendations on how to improve engagement and sales.

Combining all of these factors into a full audit gives you a clear and unrivalled picture of your website, your organic positioning, how you compare with competitors and how to improve.

Additionally, audits may be carried out on specific marketing mediums such as Google Ads, or social media advertising to assess the performance of campaigns.

Benefits of Website Audits

Regular audits offer several benefits to businesses, marketing teams and webmasters including:


Identify any issues with your website that may be impacting visibility within search engines



Understand how your website performs against Google ranking factors



Understand how your website performs on different devices such as mobiles and tablets



Analyse and understand data produced by web services including Google Analytics, Google Search Console and Bing Webmaster Tools



Keep up to date with your competitor’s online activity and understand the changing search landscape of your industry



Understand how visitors use your website through analysis of customer journeys and identify steps to improve user experience


Colmers HR

I am absolutely delighted with my website; I have good feedback from clients confirming it was authentic and reflects Colmers HR Solutions.  I am also pleased to say that the website is now starting to pay for itself.  I would highly recommend Helen to anyone who has a website to have a conversation. Your website will be in safe hands.”

Chris Sheppard, Founder and Director
Colmers HR Solutions Ltd

Orion Holidays

ATW have developed a successful digital strategy that has delivered tangible results for our business.  They are always transparent and honest with us which is exactly what we want from a digital marketing agency.

Mark Thomas, Managing Director
Orion Holidays


As a new product in the UK market, Google Ads has been an essential part of our marketing strategy, building brand awareness and generating sales which have gone on to become loyal customers.

Gary Foster, Managing Director
Zusto UK


With the guidance and expertise provided by the All Things Web® team, we have built up a strong online presence, creating  a significant number of quality enquiries and substantial revenue.

Peter Woodward, Managing Director


We can’t thank the team enough for reacting so quickly to help us transition and promote our outsourced mailroom service and maximise this opportunity for our business in these unprecedented times.

Paul Sumpter, Sales Manager


We are delighted with our new website which is a vast improvement on what we had previously. Customers also find the new website much easier to navigate and we’ve noted an upturn in quality enquiries since it went live.

Dee Harper, Owner
Autocare Centre Chepstow

Headstrong Training

I wouldn’t hesitate to recommend this business to anyone who is looking to create a new website or refresh their current one.  They also provide SEO and marketing services so everything you could need is available.

Lisa Jones, Founder
Headstrong Training


The new website is really impressive. The home page plays well to our strengths and underlines the importance of our role in engaging on key agenda topics. The content is clear and the navigation works well. This will help us to engage more widely and I am sure this will help attract new members.

BASDA Member


ATW have worked with our business for several years and we have been impressed with their services including an SEO strategy.  We value their transparency,  jargon free approach and, most importantly, results in what can be a challenging market.

Steven Harris, Managing Director

Courtyard Clinic

We have worked the team for a number of years now and they have provided us with a variety of marketing support during this time which demonstrates the breadth of their expertise. During difficult times for our clinic they were there for us and we couldn’t thank them enough for how quickly they have helped to get us set up online.

Jo Turner, Founder
Courtyard Clinic


The team at All Things Web® are awesome. Their enthusiasm, consideration and creative effort is second to none. As a small but growing company having an outsourced marketing and web team has allowed our business to concentrate on its core business knowing that the ATW team are with us every step of the way.

The time and effort they take to understand our objectives and vision are plain to see, with their talent and resources they deliver professional, comprehensive continued marketing plan which helps develop our website and also boost all of our marketing collateral. Thank you for the fantastic service over the years and here’s to many more.

Simon Palmer, Sales & Marketing Director

Gas Safe

We have been using All Thing Web® for the last few years. They designed our website and run all our social media. I’ve been very pleased with their service. They’re fast to respond and always easy to contact. Their work has helped us grow and I would highly recommend them.

Richard Martin, Managing Director
Bristol Gas Safe

St Bons

The team from All Things Web® were fantastic in helping us build our new website. They sat down with us to understand what we wanted and gave us so many ideas. They were quick to respond when we changed our mind numerous times!

We now have a fantastic website which has made such a difference to our work, people can find the information they need easily and it is presented in a bright and vibrant format. Above all ATW were fantastic in their support when the site was launched and are still on the end of the phone when we need the odd bit of advice. I would really recommend them to help build your new website.

Father Tom
St Bonaventure's Church


We’d thoroughly recommend All Things Web® for help with SEO. They certainly know their stuff, keep us up to date, offer creative ideas that generate results and most of all they’re fun to work with!

George Ives, Sales Manager

Building Additions

I have been working with the team at All Things Web® now for a number of years now and have always found them to be very helpful with any issues or questions that I have had. Working with an online marketing company that is transparent in the work that they do for me is very refreshing.

The results they have achieved for my business are plain to see and I wouldn’t hesitate to recommend them to anyone looking to succeed online. We have built an ongoing relationship of trust; I know they understand my business goals and they are always my first port of call for any aspect of marketing my business.

Andy Ferris, Managing Director
Building Additions


We have found All Things Web® to be extremely knowledgeable and helpful concerning all aspects of our internet based business. I would strongly recommend using  their services to help with your marketing strategy and generate real results.

Peter Woodward, Managing Director

BIL Group

From the outset, All Things Web® offered plain, clear, no-nonsense advice on how to improve our website rankings and avoid Google’s Penguin and Panda penalties. They took the time to make sure we understood what was involved in the SEO and online marketing process which lead us to choosing them as our web marketing provider.

Our company now ranks on page 1 of Google organically for at least 90% of our required keyword phrases in a very competitive arena. It’s a pleasure doing business with them and it’s great to be able to recommend them to others.

Mark Farrell
Managing Director, BIL Group

Rainbow Zebra

Having decided to launch a new website providing office furniture and seating we engaged All Things Web to help us with SEO and to get the Rainbow Zebra name and brand noticed [online].

From the very first consultation meeting we found Helen and the team at All Things Web® to be professional and honest, listening to what was required and offering suggestions on how best to go about things, They made no false promises and advised us on the best approach whilst working to a limited budget.

The site has only been live for a couple of weeks but we are already appearing in Google for the phrases/words we are targeting and the Adwords campaign set up is generating targeted traffic.

The monthly meetings provide detailed analysis of website traffic and we continue to work with All Things Web to maximise our online presence.

I would have no hesitation in recommending All Things Web® and they really will make a difference to the number of visitors your website receives.

Paul Randall
Office Furniture Supplier, Rainbow Zebra
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Website Audit FAQs

At All Things Web, our complete 150+ point audit reviews all the key factors that could be impacting your website performance.

These are broken down into categories including site architecture, technical SEO, security, speed, competitors, mobile-friendliness and local SEO.

Throughout the audit, we will perform manual checks of your website coupled with data produced by audit and crawling tools and web services such as Google Analytics.

The recommend frequencies for audits will vary dependant on the size of the website, how often it is updated and how competitive your industry is.

We recommend an annual audit for small websites and a bi-annual audit for larger websites. Smaller, targeted reviews should also be carried out on a more regular basis, such as quarterly.

Additionally, an audit is beneficial if you are in the process of making significant changes to your website such as adding a new product line or changing your domain name.

Yes, as part of our audits we provide a detailed report which includes recommendations categorised by the impact that the changes would have from low to high.

Once the report has been delivered, it is yours to utilise as you need. Whilst many of our clients ask us to implement the recommendations within the report, others choose to implement it themselves or ask us to support their in-house teams through consultancy or tailored training.

Google Analytics interface on a laptop

Enhance Your Online Presence with a Website Audit

If you are not currently having regular audits carried out on your website and marketing activity – you could be falling behind your competitors and missing out on sales.

To have a no-obligation discussion with one of our team about how a website audit could benefit you, give us a call on 01793 766 040 or fill out a contact form below and we will get back to you.

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