pay per click advertising

PPC Audit


Uncover Wasted Budget with Comprehensive Google Ads Audits

Are you struggling to generate a worthwhile return on investment on your Google Ads (Google AdWords) or Bing Ads campaigns? Do you use an agency to manage your ads but aren’t sure what is really going on?

A comprehensive pay-per-click (PPC) account audit from All Things Web® digs deep into your campaigns to uncover inefficiencies, wasted budget and potential missed opportunities.

Throughout a PPC campaign audit, we check several aspects including your account settings, keywords, campaign structure, search terms, conversion tracking, budgets and more to provide you with a detailed, jargon-free report on the account with recommendations for improvements.

If you want to increase enquiries, reduce click wastage, and ensure your Google Ads budget is being utilised effectively – a PPC audit can help.

Pay Per Click Advertising Graphic


Checks carried out by our expert team per audit


PPC accounts audited for small to medium sized businesses


Of our Google Ads specialists are Google certified



What is a PPC Audit?

In short, a PPC audit is a thorough check of your PPC accounts such as Google Ads (Google AdWords) or Bing to help advertisers get a better return on investment from their advertising efforts.

Benefits of a PPC Audit

  • Reduced click wastage
  • Improve landing page experience
  • Understand exactly where your budget is being spent
  • Better return on investment
  • More confidence in your PPC activity

“The PPC audit carried out by All Things Web® gave us a complete overview of our PPC campaigns and performance, with useful recommendations for improving performance

Within the audit, their team identified that a number of our keywords were too broad and were therefore attracting irrelevant search terms and wasting our budget.

After actioning the recommendations, we’re seeing better metrics from our campaigns including more enquiries and a significantly lower cost per acquisition.”

P. Randall – Director, Office Supermarket

Office Supermarket Logo

Our PPC Audit Process



Initial call with one of our PPC account managers to understand your current account structure and level of activity



Your PPC audit is undertaken by our experienced team who thoroughly check every element of your account



You are delivered a comprehensive report detailing the findings of the audit and benefit from post audit support from our team

Our PPC Audit Process







Initial call with one of our PPC account managers to understand your current account structure and level of activity

Your PPC audit is undertaken by our experienced team who thoroughly check every element of your account

You are delivered a comprehensive report detailing the findings of the audit and benefit from post audit support from our team



Pay Per Click Audit FAQ’s

Whilst PPC audit tools are used for specific tasks, the majority of the audit is done manually by our PPC experts.

This means that we pick up things that are often missed by automated PPC audit software and can provide better strategic insight than free or automated alternatives.

Yes, following the audit we provide our PPC audit customers with a detailed PPC audit report which highlights recommendations to improve performance.

At this point, you can choose to implement these yourself or use our services for PPC implementation or PPC training.

Some of the most common problems we come across in audits are: targeting in the wrong location, using keywords that are too broad or not relevant, serving up landing pages that offer a poor user experience, neglecting display advertising placements, engaging in bidding wars, serving ads at times when the business is closed and many more.

To ensure that your campaign runs efficiently, it’s useful to have a bi-annual audit of your PPC account. Recommended frequencies will change based on the size of your account.

The cost of a PPC audit will be dependent on the size and complexity of your account – get in touch with us today to get a free quote.

Throughout the audit, our team will carefully analyse all the elements of your account.

  • Account settings – Including auto tagging, message & call reporting, and Google suggestions
  • Campaigns – Including location targeting, networks, goals, ad schedules and bidding strategies
  • Ad groups – Including keywords, demographics, audiences, negative keywords, and search terms
  • Ads – Including reviewing ad copy, CTRs, conversion rate and options such as extensions
  • Budgets – Checking the budgets for overall campaigns and keywords to identify potential wastage
  • Landing page experience – PPC website audits to ensure that your landing pages provide an experience that generates a high-quality score and a good user experience
Digital Marketing Team Working

Why ATW?

Dedicated Account Managers

With expert PPC knowledge and a wide range of industry acclaimed tools at their disposal.

Tailored Service Offering

We don’t take a cookie cutter approach and ensure we make the time to know your business in and out.

No Lengthy Contracts

We don’t want to tie you in, we ask you to commit to an initial 3 months followed by a 30 day rolling contract.

Transparent Pricing

You will know exactly what you’re getting for your budget and what is used on your campaigns.

Rainbow Zebra

Having decided to launch a new website providing office furniture and seating we engaged All Things Web to help us with SEO and to get the Rainbow Zebra name and brand noticed [online].

From the very first consultation meeting we found Helen and the team at All Things Web® to be professional and honest, listening to what was required and offering suggestions on how best to go about things, They made no false promises and advised us on the best approach whilst working to a limited budget.

The site has only been live for a couple of weeks but we are already appearing in Google for the phrases/words we are targeting and the Adwords campaign set up is generating targeted traffic.

The monthly meetings provide detailed analysis of website traffic and we continue to work with All Things Web to maximise our online presence.

I would have no hesitation in recommending All Things Web® and they really will make a difference to the number of visitors your website receives.

BIL Group

From the outset, All Things Web® offered plain, clear, no-nonsense advice on how to improve our website rankings and avoid Google’s Penguin and Panda penalties. They took the time to make sure we understood what was involved in the SEO and online marketing process which lead us to choosing them as our web marketing provider.

Our company now ranks on page 1 of Google organically for at least 90% of our required keyword phrases in a very competitive arena. It’s a pleasure doing business with them and it’s great to be able to recommend them to others.

Pegasus House Vets

I have been working with All Things Web® for the past 9 months, the team have been there every step of the way, helping us achieve our aims and goals with our website.

Not only have they given us their expert advice, but we have learnt much off of them to carry forward in the future. Helen also runs a fantastic training sessions on Google Ads.


We have found All Things Web® to be extremely knowledgeable and helpful concerning all aspects of our internet based business. I would strongly recommend using  their services to help with your marketing strategy and generate real results.

Building Additions

I have been working with the team at All Things Web® now for a number of years now and have always found them to be very helpful with any issues or questions that I have had. Working with an online marketing company that is transparent in the work that they do for me is very refreshing.

The results they have achieved for my business are plain to see and I wouldn’t hesitate to recommend them to anyone looking to succeed online. We have built an ongoing relationship of trust; I know they understand my business goals and they are always my first port of call for any aspect of marketing my business.


We’d thoroughly recommend All Things Web® for help with SEO. They certainly know their stuff, keep us up to date, offer creative ideas that generate results and most of all they’re fun to work with!

St Bons

The team from All Things Web® were fantastic in helping us build our new website. They sat down with us to understand what we wanted and gave us so many ideas. They were quick to respond when we changed our mind numerous times!

We now have a fantastic website which has made such a difference to our work, people can find the information they need easily and it is presented in a bright and vibrant format. Above all ATW were fantastic in their support when the site was launched and are still on the end of the phone when we need the odd bit of advice. I would really recommend them to help build your new website.

Gas Safe

We have been using All Thing Web® for the last few years. They designed our website and run all our social media. I’ve been very pleased with their service. They’re fast to respond and always easy to contact. Their work has helped us grow and I would highly recommend them.

Marlborough College

A very informative and useful session that was well structured and focused on our particular needs. The environment was relaxed and there was plenty of opportunities for discussion and questions.

Brett Hardy Landscapes

I attended a 3 hour, one to one training session with All Things Web® to learn about SEO for my businesses website. The training was excellent and has given me a good grasp of what I need to be doing to improve my visibility on Google. The training was tailored to my business so everything we covered was specific to my needs, from optimising all my web pages and images, to blogging. I would recommend this to anyone who wants to demystify SEO.

G H Safety Ltd

All Things Web® provided me with tailor-made training that considered my existing SEO knowledge, and built upon this. They recognised where my knowledge gaps were and taught me at a level I understood, and very much enjoyed. I think I have now become a website geek! I Look forward to implementing my new learning, and will be certainly booking for further training in the future

James Pyle and Co.

For anyone who thinks they ‘know’ Facebook or any other social media platform, they MUST do this course with the team from All things Web® as you will learn things that will allow you to capitalise on Social Media and promote your business far more cost effectively than any paper or leaflet advertising you may have done in the past.

Roland DG

Thank you so much for the enjoyable training on Google Analytics, SEO, Adwords and social media. Your team were very attentive, took the time to understand our company objectives and what elements of these platforms would be most beneficial and approached the training in a really logical, easy to grasp way. I would highly recommend All Things Web.

Unite Students

Thanks All Things Web® for a great day of training. It was a lot of engaging than I’d have expected, and I liked that although we were looking at our business, to hear examples from other businesses too to see how certain things can be applied.

By The Byre Holidays

We were exceptionally happy with the training All Things Web® provided our small business on Search Engine Optimisation. Not coming from a technical background it was great they were able to explain things in plain English – very patient explaining things to us and giving real world examples. We cannot recommend All Things Web enough!


The team at All Things Web® are awesome. Their enthusiasm, consideration and creative effort is second to none. As a small but growing company having an outsourced marketing and web team has allowed our business to concentrate on its core business knowing that the ATW team are with us every step of the way.

The time and effort they take to understand our objectives and vision are plain to see, with their talent and resources they deliver professional, comprehensive continued marketing plan which helps develop our website and also boost all of our marketing collateral. Thank you for the fantastic service over the years and here’s to many more.

Courtyard Clinic

We have worked the team for a number of years now and they have provided us with a variety of marketing support during this time which demonstrates the breadth of their expertise. During difficult times for our clinic they were there for us and we couldn’t thank them enough for how quickly they have helped to get us set up online.


ATW have worked with our business for several years and we have been impressed with their services including an SEO strategy.  We value their transparency,  jargon free approach and, most importantly, results in what can be a challenging market.


The new website is really impressive. The home page plays well to our strengths and underlines the importance of our role in engaging on key agenda topics. The content is clear and the navigation works well. This will help us to engage more widely and I am sure this will help attract new members.

Headstrong Training

I wouldn’t hesitate to recommend this business to anyone who is looking to create a new website or refresh their current one.  They also provide SEO and marketing services so everything you could need is available.


We are delighted with our new website which is a vast improvement on what we had previously. Customers also find the new website much easier to navigate and we’ve noted an upturn in quality enquiries since it went live.


We can’t thank the team enough for reacting so quickly to help us transition and promote our outsourced mailroom service and maximise this opportunity for our business in these unprecedented times.


With the guidance and expertise provided by the All Things Web® team, we have built up a strong online presence, creating  a significant number of quality enquiries and substantial revenue.


As a new product in the UK market, Google Ads has been an essential part of our marketing strategy, building brand awareness and generating sales which have gone on to become loyal customers.


Whilst we recognised the power social media could hold for our business, we didn’t have the inhouse capacity or skills to harness it. ATW bridged that gap for us and we have been impressed with the results.

Orion Holidays

ATW have developed a successful digital strategy that has delivered tangible results for our business.  They are always transparent and honest with us which is exactly what we want from a digital marketing agency.

Pegasus House Veterinary Centre

Not only have they given us their expert advice, but we have learnt much off of them to carry forward in the future. They also run a fantastic training sessions on Adwords.

Colmers HR

I am absolutely delighted with my website; I have good feedback from clients confirming it was authentic and reflects Colmers HR Solutions.  I am also pleased to say that the website is now starting to pay for itself.  I would highly recommend Helen to anyone who has a website to have a conversation. Your website will be in safe hands.”

LPC Trull

We approached All Things Web® in 2019 with a view to upgrading our existing website. Having approached others, they were the most professional and organised.

The process of building the new website was well coordinated and we were consulted throughout. We were very pleased with the end product, and the advice and support we have received since has also been excellent.

View Our Case Studies

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