YOUR VISION. OPTIMISED
Uncover Wasted Budget with Comprehensive Google Ads Audits
Are you struggling to generate a worthwhile return on investment on your Google Ads (Google AdWords) or Bing Ads campaigns? Do you use an agency to manage your ads but aren’t sure what is really going on?
A comprehensive pay-per-click (PPC) account audit from All Things Web® digs deep into your campaigns to uncover inefficiencies, wasted budget and potential missed opportunities.
Throughout a PPC campaign audit, we check several aspects including your account settings, keywords, campaign structure, search terms, conversion tracking, budgets and more to provide you with a detailed, jargon-free report on the account with recommendations for improvements.
If you want to increase enquiries, reduce click wastage, and ensure your Google Ads budget is being utilised effectively – a PPC audit can help.


50+
Checks carried out by our expert team per audit
100+
PPC accounts audited for small to medium sized businesses
100%
Of our Google Ads specialists are Google certified
What is a PPC Audit?
In short, a PPC audit is a thorough check of your PPC accounts such as Google Ads (Google AdWords) or Bing to help advertisers get a better return on investment from their advertising efforts.
Benefits of a PPC Audit
- Reduced click wastage
- Improve landing page experience
- Understand exactly where your budget is being spent
- Better return on investment
- More confidence in your PPC activity
“The PPC audit carried out by All Things Web® gave us a complete overview of our PPC campaigns and performance, with useful recommendations for improving performance
Within the audit, their team identified that a number of our keywords were too broad and were therefore attracting irrelevant search terms and wasting our budget.
After actioning the recommendations, we’re seeing better metrics from our campaigns including more enquiries and a significantly lower cost per acquisition.”
P. Randall – Director, Office Supermarket
Our PPC Audit Process
Our PPC Audit Process
Pay Per Click Audit FAQ’s
Whilst PPC audit tools are used for specific tasks, the majority of the audit is done manually by our PPC experts.
This means that we pick up things that are often missed by automated PPC audit software and can provide better strategic insight than free or automated alternatives.
Yes, following the audit we provide our PPC audit customers with a detailed PPC audit report which highlights recommendations to improve performance.
At this point, you can choose to implement these yourself or use our services for PPC implementation or PPC training.
Some of the most common problems we come across in audits are: targeting in the wrong location, using keywords that are too broad or not relevant, serving up landing pages that offer a poor user experience, neglecting display advertising placements, engaging in bidding wars, serving ads at times when the business is closed and many more.
To ensure that your campaign runs efficiently, it’s useful to have a bi-annual audit of your PPC account. Recommended frequencies will change based on the size of your account.
The cost of a PPC audit will be dependent on the size and complexity of your account – get in touch with us today to get a free quote.
Throughout the audit, our team will carefully analyse all the elements of your account.
- Account settings – Including auto tagging, message & call reporting, and Google suggestions
- Campaigns – Including location targeting, networks, goals, ad schedules and bidding strategies
- Ad groups – Including keywords, demographics, audiences, negative keywords, and search terms
- Ads – Including reviewing ad copy, CTRs, conversion rate and options such as extensions
- Budgets – Checking the budgets for overall campaigns and keywords to identify potential wastage
- Landing page experience – PPC website audits to ensure that your landing pages provide an experience that generates a high-quality score and a good user experience


Why ATW?
Dedicated Account Managers
With expert PPC knowledge and a wide range of industry acclaimed tools at their disposal.
Tailored Service Offering
We don’t take a cookie cutter approach and ensure we make the time to know your business in and out.
No Lengthy Contracts
We don’t want to tie you in, we ask you to commit to an initial 3 months followed by a 30 day rolling contract.
Transparent Pricing
You will know exactly what you’re getting for your budget and what is used on your campaigns.
Get In Touch
Let's have a no obligation chat to find out how we can help you achieve your business goals.
01285 50 55 50
hello@allthingsweb.co.uk