Comprehensive Google Ads Audits to Uncover Wasted Budget
Are you struggling to generate a worthwhile return on investment on your Google Ads (Google AdWords) or Bing Ads campaigns? Do you use an agency to manage your ads but aren’t sure what is really going on?
A comprehensive pay-per-click (PPC) account audit from All Things Web® digs deep into your campaigns to uncover inefficiencies, wasted budget and potential missed opportunities.
Throughout a PPC campaign audit, we check several aspects including your account settings, keywords, campaign structure, search terms, conversion tracking, budgets and more to provide you with a detailed, jargon-free report on the account with recommendations for improvements.
If you want to increase enquiries, reduce click wastage, and ensure your Google Ads budget is being utilised effectively – a PPC audit can help.
Request Your Free PPC Review
Our FREE PPC review gives you a high-level snapshot of your campaign’s performance with actionable recommendations for improvement. Fill out the short form below to request a free review of your account.
In short, a PPC audit is a thorough check of your PPC accounts such as Google Ads (Google AdWords) or Bing to help advertisers get a better return on investment from their advertising efforts.
Benefits of a PPC Audit
A PPC audit can hold many benefits for your business including:
Reduced click wastage
Improve landing page experience
Ensure conversions are being tracked
Understand exactly where your budget is being spent
Better return on investment
More confidence in your PPC activity
“The PPC audit carried out by All Things Web® gave us a complete overview of our PPC campaigns and performance, with useful recommendations for improving performance
Within the audit, their team identified that a number of our keywords were too broad and were therefore attracting irrelevant search terms and wasting our budget.
After actioning the recommendations, we’re seeing better metrics from our campaigns including more enquiries and a significantly lower cost per acquisition.”
Checklist Carried Out Per Audit By Our Expert Team
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PPC Accounts Audited for Small to Medium Sized Businesses
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Of Our Google Ads Specialists are Google Certified
Satisfaction Guarantee – Our STRUCTURED PPC Audit Approach Means We Find Issues Impacting The Performance of 90% Of The Accounts We Audit.
How We Audit a PPC Account
Throughout the audit, our team will carefully analyse all the elements of your account.
Account settings – Including auto tagging, message & call reporting, and Google suggestions
Campaigns – Including location targeting, networks, goals, ad schedules and bidding strategies
Ad groups – Including keywords, demographics, audiences, negative keywords, and search terms
Ads – Including reviewing ad copy, CTRs, conversion rate and options such as extensions
Budgets – Checking the budgets for overall campaigns and keywords to identify potential wastage
Landing page experience – PPC website audits to ensure that your landing pages provide an experience that generates a high-quality score and a good user experience
Stage 1 – Initial Assessment
Initial call with one of our PPC account managers to understand your current account structure and level of activity
Stage 2 – Audit
Your PPC audit is undertaken by our experienced team who thoroughly check every element of your account
Stage 3 – Delivery
You are delivered a comprehensive report detailing the findings of the audit and benefit from post audit support from our team
Talk to our expert team about your PPC audit requirements.
Whilst PPC audit tools are used for specific tasks, the majority of the audit is done manually by our PPC experts.
This means that we pick up things that are often missed by automated PPC audit software and can provide better strategic insight than free or automated alternatives.
Some of the most common problems we come across in audits are: targeting in the wrong location, using keywords that are too broad or not relevant, serving up landing pages that offer a poor user experience, neglecting display advertising placements, engaging in bidding wars, serving ads at times when the business is closed and many more.
To ensure that your campaign runs efficiently, it’s useful to have a bi-annual audit of your PPC account. Recommended frequencies will change based on the size of your account.
The cost of a PPC audit will be dependent on the size and complexity of your account – get in touch with us today to get a free quote.
Utilise PPC Effectively with a PPC Audit
If you are taking a hands-off approach to managing your Google Ads or Bing campaigns, you could be wasting time and money on promoting your business to the wrong audiences.
To have a no-obligation discussion with one of our Google accredited team about how an audit could benefit you – give us a call on 01793 766 040 or fill out a contact form below and we will get back to you.
