Pay Per Click Management
Increase Sales & Conversions with a Fully Managed PPC Campaign
Pay Per Click (PPC) is the strategy to use if you are looking for immediate visibility and traffic for your website, allowing you to bypass organic results and bid your way to #1 in search engine results pages.
Utilising platforms including Google Ads (formerly Google AdWords), Microsoft (Bing) Ads, YouTube, and Gmail, a well-planned PPC campaign as part of your digital marketing strategy can provide significant return on investment, driving relevant traffic to your website which is more likely to result in conversions and increase your revenue.
Whether you have never utilised PPC before and want to get the edge over your competitors, or you are currently not sure what value you are receiving from your existing campaign, we can help.
What To Expect From Pay Per Click
Our PPC management service is more than simply maintaining Google Ads campaigns for our clients, we utilise a wide range of advertising networks to create profitable campaigns that give your business visibility at every touchpoint of a customer’s journey to conversion.
As the name suggests, PPC platforms such as Google Ads, Microsoft Ads and Facebook Advertising means that in most cases, you are only charged by the platform when a user clicks on your ad. The cost per click will vary on the competitiveness of the product or service you are bidding on. At All Things Web®, we work with your average order value and conversion rate to recommend monthly budgets based on business goals.
With the amount of resources freely available online, it is becoming more and more common for business owners to show an interest in managing their own PPC campaigns. If you are interested in managing your own PPC campaigns, we would strongly recommend having PPC training to ensure you understand the fundamentals and prevent wasting budget, something that can easily be done without the right knowledge.
We are often asked by businesses if they should invest in PPC or whether SEO is better, the truth is that they shouldn’t be treated as mutually exclusive. Whilst PPC gives immediate visibility and results for potentially competitive keywords, SEO is a longer term strategy that can offer superior ROI and reduces reliance on a paid medium.
We measure results based on what actions are most valuable to you, be that contact form completions, brochure requests, sales, repeat customers, sign ups or phone calls.
Yes, we are able to offer call tracking as an additional service to ensure that you can accurately track phone calls as a result of your ads. If you are in an industry that relies heavily on enquiries via telephone, we would recommend call tracking.
If you’ve had a go at managing your own campaign or are using an agency but aren’t sure what you are getting for your money, we can help.
Throughout a PPC review, one of our Google certified account managers will audit your account, some of the areas we look at include:
- Keywords being targeted
- Keyword match types being used
- Your ad content and competitor ad content
- Quality scores and ad relevancy
- Negative keywords
- Relevance of targeting being used
- Ad performance (CTR, CPC, conversions, top impression rate etc)
- Performance of traffic when landing on the website
Following this, you will be given a detailed report based on findings. We can then help improve your campaign performance if required, either through taking on the management of your PPC campaign or providing you with tailored Google Ads training so you can take on management in house.
Ready to leverage PPC for your business? Get in touch.
Our PPC Management Process
Step 1 – Strategy
Following an initial fact-finding meeting with one of our account managers, we develop a strategy based on your marketing objectives.
Step 2 – Implement
We set up your PPC account in line with your marketing objectives and best practice, considering keyword research, structure, targeting, ad creatives and more.
Step 3 – Optimise
Ongoing management of your account ensures that your account is constantly improved based on what is working, with a series of weekly, bi-weekly and monthly campaign checks.
Step 4 – Report
Each month, we provide you with a jargon-free, simple report which highlight results based on what matters to your business.
Have an existing PPC campaign? Optimise performance with a PPC audit.
An Experienced PPC Agency
There are several benefits to choosing All Things Web® to manage your PPC campaigns:
- Unlike other dedicated PPC suppliers, we offer a full suite of web marketing services, enabling us to develop integrated strategies that incorporate PPC as well as other marketing channels.
- All of our account managers are Google certified with years of experiencing managing PPC campaigns.
- We don't take a one size fits all approach to PPC and take the time to really understand your business.
- We don’t tie you into lengthy contracts, we just ask that you commit to an initial 3 month period followed by a 30 day rolling contract.
- We provide detailed monthly reports to all clients, with regular communication from your account manager to refine the campaign based on results.
- Our transparent pricing structure means you can understand exactly how much of your budget is going on advertising.
Give Your Marketing a Boost with Pay Per Click
We work with a wide range of businesses from all sectors to help them achieve a better return on investment from their PPC campaigns.
If you would like more information about how PPC could work for your business, or want to book a PPC review, call us today on 01793 766 040 or fill out a contact form below and we will get back to you.
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