As the name suggests, PPC platforms such as Google Ads, Microsoft Ads and Facebook Advertising means that in most cases, you are only charged by the platform when a user clicks on your ad. The cost per click will vary on the competitiveness of the product or service you are bidding on. At All Things Web®, we work with your average order value and conversion rate to recommend monthly budgets based on business goals.

With the amount of resources freely available online, it is becoming more and more common for business owners to show an interest in managing their own PPC campaigns. If you are interested in managing your own PPC campaigns, we would strongly recommend having PPC training to ensure you understand the fundamentals and prevent wasting budget, something that can easily be done without the right knowledge.

We are often asked by businesses if they should invest in PPC or whether SEO is better, the truth is that they shouldn’t be treated as mutually exclusive. Whilst PPC gives immediate visibility and results for potentially competitive keywords, SEO is a longer term strategy that can offer superior ROI and reduces reliance on a paid medium.

We measure results based on what actions are most valuable to you, be that contact form completions, brochure requests, sales, repeat customers, sign ups or phone calls.

Yes, we are able to offer call tracking as an additional service to ensure that you can accurately track phone calls as a result of your ads. If you are in an industry that relies heavily on enquiries via telephone, we would recommend call tracking.