pay per click advertising

Pay Per Click
Management

YOUR VISION. DRIVEN

Increase Sales & Conversions with a Fully Managed PPC Campaign

Pay Per Click (PPC) is the strategy to use if you are looking for immediate visibility and traffic for your website, allowing you to bypass organic results and bid your way to #1 in search engine results pages.

Utilising platforms including Google Ads (formerly Google AdWords), Microsoft (Bing) Ads, YouTube, and Gmail, a well-planned PPC campaign as part of your digital marketing strategy can provide significant return on investment, driving relevant traffic to your website which is more likely to result in conversions and increase your revenue.

Whether you have never utilised PPC before and want to get the edge over your competitors, or you are currently not sure what value you are receiving from your existing campaign, we can help.

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Pay Per Click Advertising Graphic
Google Ads
Microsoft Ads
Display Ads
Video Ads
Google Shopping

Our PPC Management Process

STEP 1

STRATEGY

Following an initial fact-finding meeting with one of our account managers, we develop a strategy based on your marketing objectives.

STEP 2

IMPLEMENT

We set up your PPC account in line with your marketing objectives and best practice, considering keyword research, structure, targeting, ad creatives and more.

STEP 3

OPTIMISE

Ongoing management of your account ensures that your account is constantly improved based on what is working, with a series of weekly, bi-weekly and monthly campaign checks.

STEP 4

REPORT

Each month, we provide you with a jargon-free, simple report which highlight results based on what matters to your business.

Our PPC Management Process

STEP 1

STRATEGY

STEP 2

IMPLEMENT

STEP 3

OPTIMISE

STEP 4

REPORT

Following an initial fact-finding meeting with one of our account managers, we develop a strategy based on your marketing objectives.

We set up your PPC account in line with your marketing objectives and best practice, considering keyword research, structure, targeting, ad creatives and more.

Ongoing management of your account ensures that your account is constantly improved based on what is working, with a series of weekly, bi-weekly and monthly campaign checks.

Each month, we provide you with a jargon-free, simple report which highlight results based on what matters to your business.

READY TO LEVERAGE PPC FOR YOUR BUSINESS?

GET IN TOUCH

Pay Per Click FAQ’s

Our PPC management service is more than simply maintaining Google Ads campaigns for our clients, we utilise a wide range of advertising networks to create profitable campaigns that give your business visibility at every touchpoint of a customer’s journey to conversion.

As the name suggests, PPC platforms such as Google Ads, Microsoft Ads and Facebook Advertising means that in most cases, you are only charged by the platform when a user clicks on your ad. The cost per click will vary on the competitiveness of the product or service you are bidding on. At All Things Web®, we work with your average order value and conversion rate to recommend monthly budgets based on business goals.

With the amount of resources freely available online, it is becoming more and more common for business owners to show an interest in managing their own PPC campaigns. If you are interested in managing your own PPC campaigns, we would strongly recommend having PPC training to ensure you understand the fundamentals and prevent wasting budget, something that can easily be done without the right knowledge.

We are often asked by businesses if they should invest in PPC or whether SEO is better, the truth is that they shouldn’t be treated as mutually exclusive. Whilst PPC gives immediate visibility and results for potentially competitive keywords, SEO is a longer term strategy that can offer superior ROI and reduces reliance on a paid medium.

We measure results based on what actions are most valuable to you, be that contact form completions, brochure requests, sales, repeat customers, sign ups or phone calls.

Yes, we are able to offer call tracking as an additional service to ensure that you can accurately track phone calls as a result of your ads. If you are in an industry that relies heavily on enquiries via telephone, we would recommend call tracking.

Man working on laptop doing PPC

WANT TO IMPROVE YOUR PPC AD PERFORMANCE?

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Why ATW?

Dedicated Account Managers

With Google Certification and years of experience managing PPC campaigns.

Tailored Service Offering

We don’t take a cookie cutter approach and ensure we make the time to know your business in and out.

No Lengthy Contracts

We don’t want to tie you in, we ask you to commit to an initial 3 months followed by a 30 day rolling contract.

Transparent Pricing

You will know exactly what you’re getting for your budget and what is used on your campaigns.

As a new product in the UK market, Google Ads has been an essential part of our marketing strategy, building brand awareness and generating sales which have gone on to become loyal customers.

Gary Foster, Managing Director - Zusto UK

With the guidance and expertise provided by the All Things Web® team, we have built up a strong online presence, creating  a significant number of quality enquiries and substantial revenue.

Peter Woodward, Managing Director - Mawdsleys

We can’t thank the team enough for reacting so quickly to help us transition and promote our outsourced mailroom service and maximise this opportunity for our business in these unprecedented times.

Paul Sumpter, Sales Manager - AMS

Having decided to launch a new website providing office furniture and seating we engaged All Things Web to help us with SEO and to get the Rainbow Zebra name and brand noticed [online].

From the very first consultation meeting we found Helen and the team at All Things Web® to be professional and honest, listening to what was required and offering suggestions on how best to go about things, They made no false promises and advised us on the best approach whilst working to a limited budget.

The site has only been live for a couple of weeks but we are already appearing in Google for the phrases/words we are targeting and the Adwords campaign set up is generating targeted traffic.

The monthly meetings provide detailed analysis of website traffic and we continue to work with All Things Web to maximise our online presence.

I would have no hesitation in recommending All Things Web® and they really will make a difference to the number of visitors your website receives.

Paul Randall, Office Furniture Supplier - Rainbow Zebra
View Our Case Studies

Get in Touch

Let's have a no obligation chat to find out how we can help you achieve your business goals.

01285 50 55 50

hello@allthingsweb.co.uk

YOUR VISION. OUR EXPERTISE