Take Control of your Advertising with PPC Training

Google Ads or Pay Per Click (PPC) advertising campaigns are a fast way to bring targeted traffic to your website using paid search results, providing instant visibility for your brand without the time commitments required to acquire high rankings through Search Engine Optimisation (SEO)

Our PPC training courses take the mystery out of running a successful Google Ads or Microsoft Ads (Bing) campaign by providing you with fundamental, actionable knowledge based on your businesses current PPC activity. Our training will also share the many pitfalls businesses make when setting up and managing a PPC campaign.

Our courses are suitable for anyone who manages or is involved in managing the online presence for a business. This could be an apprentice, marketing executive, senior manager or business owner.

So, if you’re looking to expand yours or your team’s knowledge of PPC, want actionable methods to implement new or improve the the performance of existing campaigns or simply want to have a better understanding about the activity your digital agency is carrying out – our tailored training is the place to start.

Training Overview

We offer both beginner and advanced PPC training courses to suit your skill level. Below is an overview of what might be covered across both training courses; this will be tailored to you following a call with one of our trainers.

Learn the Basics

Our beginners course is designed for those that are looking to utilise PPC as part of their marketing strategy and want to gain a strong foundation and guidance on how to get started.  It can also be beneficial for those who have existing campaigns running but aren’t sure what value they are getting from them. Throughout the course, our trainer will cover:

  • Understanding PPC and why it is so effective.
  • Understanding the structure of a successful PPC campaign.
  • Understanding the keyword match types and when best to use them.
  • Reviewing negative keywords to ensure minimal click wastage for your campaign.
  • Optimising landing pages for paid search to increase sales and enquiries.
  • Writing compelling ad copy to increase your campaigns Click Through Rate (CTR).
  • Selecting optimal keywords to target to drive converting traffic.
  • Tracking performance including conversions on your website and improving campaigns based on this.

Develop your Skills

If you already have a working knowledge of PPC and would like to review performance and discuss strategies with one of our trainers, our advanced course could be suitable. Throughout the course, a number of more advanced areas of Google Ads will be covered including:

  • Fully understand Google Ads functionalities and when best to use them.
  • Understand how to create advanced campaigns to meet your online goals.
  • Understanding how and when to utilise advanced keyword match types.
  • How to implement advanced ad extensions to enhance ads.
  • Introduction and implementation of Google Ads remarketing.
  • Analyse user journey through Analytics to improve conversions.



Flexible Delivery Options

In House

Training can be delivered at our Cotswolds offices to reduce work distractions and aid learning.


We offer a full suite of virtual training courses delivered by video conferencing.

Your Choice

If you have suitable premises or a preferred venue, our trainer can attend and deliver on site.

Throughout the training, we were able to get hands on experience using our own social media accounts, giving us first hand experience and meaning we could ask the trainer any questions there and then.

Josh Hignell, Director - Blast Event Hire

I’d like to thank Amy at All Things Web® for her excellent training. I went in there feeling a little overwhelmed with all the changes Facebook had gone through, but the way she explained their new advertising features and how to run successful ads was brilliant. Together with the two weeks follow-up support I now feel confident in using Facebook’s advertising tools. It’s helping Paul’s Place reach new audiences and successfully recruit which is what our training focused on primarily. I recommend All Things Web® for their expertise in exactly that…All Things Web!

Alexandra Stumpp, Communications Officer at Paul's Place (South West) Charity

Thank you to All Things Web® for an enjoyable day’s training on LinkedIn. As 2 people new to the social media platform, we were happy to find that the training was friendly, tailored to our company and at a pace to suit us.  We both felt able to ask any questions without feeling uncomfortable. A lovely lunch was provided as well!  We would highly recommend them.

Tina and Janet - Thornhill Security

Not only have they given us their expert advice, but we have learnt much off of them to carry forward in the future. They also run a fantastic training sessions on Adwords.

Pegasus House Veterinary Centre

We were exceptionally happy with the training All Things Web® provided our small business on Search Engine Optimisation. Not coming from a technical background it was great they were able to explain things in plain English – very patient explaining things to us and giving real world examples. We cannot recommend All Things Web enough!

Sally MacDonald - By The Byre Holidays

Thanks All Things Web® for a great day of training. It was a lot of engaging than I’d have expected, and I liked that although we were looking at our business, to hear examples from other businesses too to see how certain things can be applied.

Gabriella Evans - Unite Students

Thank you so much for the enjoyable training on Google Analytics, SEO, Adwords and social media. Your team were very attentive, took the time to understand our company objectives and what elements of these platforms would be most beneficial and approached the training in a really logical, easy to grasp way. I would highly recommend All Things Web.

Lisa Moncrieff, Content Marketing Manager - Roland DG EMEA

For anyone who thinks they ‘know’ Facebook or any other social media platform, they MUST do this course with the team from All things Web® as you will learn things that will allow you to capitalise on Social Media and promote your business far more cost effectively than any paper or leaflet advertising you may have done in the past.

James Pyle and Co.

All Things Web® provided me with tailor-made training that considered my existing SEO knowledge, and built upon this. They recognised where my knowledge gaps were and taught me at a level I understood, and very much enjoyed. I think I have now become a website geek! I Look forward to implementing my new learning, and will be certainly booking for further training in the future

G H Safety Ltd

I attended a 3 hour, one to one training session with All Things Web® to learn about SEO for my businesses website. The training was excellent and has given me a good grasp of what I need to be doing to improve my visibility on Google. The training was tailored to my business so everything we covered was specific to my needs, from optimising all my web pages and images, to blogging. I would recommend this to anyone who wants to demystify SEO.

Brett Hardy Landscapes

A very informative and useful session that was well structured and focused on our particular needs. The environment was relaxed and there was plenty of opportunities for discussion and questions.

Marlborough College

I have been working with All Things Web® for the past 9 months, the team have been there every step of the way, helping us achieve our aims and goals with our website.

Not only have they given us their expert advice, but we have learnt much off of them to carry forward in the future. Helen also runs a fantastic training sessions on Google Ads.

Hazel Willmott, Marketing Executive - Pegasus House Veterinary Centre
View Our Case Studies

Our PPC Training Process



  • A call to understand your current knowledge of PPC and your business goals.
  • Audit current systems including Google Analytics and Google Ads.
  • Design a training plan to meet the needs of your business.



  • Training delivered in-house, at your preferred location or virtually.
  • A trainer with hands-on experience of managing successful PPC campaigns.
  • Practical solutions that can be implemented within your business immediately.



  • 2 weeks post-training support and follow up call after 1 month.
  • Access to post training content exclusive to attendees.
  • Discounted options for Refresher and Advanced PPC courses to increase knowledge.

Our PPC Training Process







  • A call to understand your current knowledge of PPC and your business goals.
  • An audit of current systems including Google Analytics and Google Ads.
  • Design of a training plan tailored to the needs of your business.
  • Training delivered in-house, at your preferred location or virtually.
  • Delivered by a trainer with hands-on experience in PPC.
  • Practical solutions that can be implemented within your business immediately.
  • 2 weeks post-training support and follow up call after 1 month.
  • Access to post training content exclusive to attendees.
  • Discounted options for Refresher and Advanced PPC courses to extend your knowledge.



Other Courses

Want to extend your knowledge further? We offer a range of other training courses designed to help you enhance your online presence. We offer a 10% discount on subsequent courses booked.

Search Engine Optimisation
Social Media Training
Analytics Training
Email Marketing Training

Why All Things Web®?

We don’t take a ‘one size fits all’ approach to training, because we know it doesn’t work. From your initial enquiry, your training will be completely tailored to you, your skill level and your business needs to ensure you get the absolute most out of the day.

We are Google accredited partners, meaning our trainers have a deep understanding of the Google Ads platform and will only show you tried and tested methods that are best practice in line with Google’s own guidelines.

Following your PPC session, your trainer will be available for up to 2 weeks for help and support via telephone and email with running your own campaigns.

If you’ve been on a course with us in the past and want to review work you’ve completed since the training, we offer discounted rates on fresher courses. Contact us for more details.

We offer training on a range of digital tactics so you can build an integrated marketing strategy for your business.

Darren and Amy on Team Training

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