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Track Web Performance with Analytics Training
As a website owner if you want to analyse the data, traffic, sales, conversions and user behaviour on your website to understand which marketing activity is driving sales, then one of the best tools to use is Google Analytics.
Understanding this data is a crucial aspect of managing your website and allows you to track its overall performance and gain insights to improve usability and conversions.
The only problem with analytics, is that it can be complex and difficult to use and understand if you don’t know anything about it. Data may also be misinterpreted without the right knowledge.
Designed for business owners or anyone within the business who is responsible for managing the website or marketing campaigns, our bespoke Analytics training will introduce you to the world of Google Analytics and provide you with the basic and necessary knowledge you need to correctly use and interpret the data that the tool collects.
Training Overview
Our Google Analytics training courses run across a full day at our Cotswolds office, we are also able to provide virtual training. Below is an overview of what is covered across the training course; this is likely to change after an initial phone call or email as we will tailor the training to suit your needs and current level of understanding.
Learn the Basics
Our introduction to Google Analytics course is designed for beginners who want to understand how to read and interpret the data collected within Analytics.
- Understanding Analytics terminology & basic navigation around Analytics.
- Understanding the data provided & how it can be used to make informed online marketing decisions.
- Understand where your traffic comes from and which channels perform best.
- Understanding some of the key metrics that show performance of individual pages on your site such as bounce rates, time on site, pages per session and exit pages.
- Filtering out spam and internal IP addresses to ensure true data.
- Setting up custom reporting.
- Goal & conversion tracking.
- Linking Google Analytics with your Search Console and Adwords accounts.
Develop your Skills
Whilst our standard Google Analytics course is designed for beginners to give them an introduction to the platform, we can accommodate more in depth training for those with some knowledge.
Flexible Delivery Options
In House
Training can be delivered at our Cotswolds offices to reduce work distractions and aid learning.
Virtually
We offer a full suite of virtual training courses delivered by video conferencing.
Your Choice
If you have suitable premises or a preferred venue, our trainer can attend and deliver on site.
Our Analytics Training Process
Our Analytics Training Process
Why All Things Web®?
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