Analytics Training
Track Web Performance with Analytics Training
As a website owner if you want to analyse the data, traffic, sales, conversions and user behaviour on your website to understand which marketing activity is driving sales, then one of the best tools to use is Google Analytics.
Understanding this data is a crucial aspect of managing your website and allows you to track its overall performance and gain insights to improve usability and conversions.
The only problem with analytics, is that it can be complex and difficult to use and understand if you don’t know anything about it. Data may also be misinterpreted without the right knowledge.
Designed for business owners or anyone within the business who is responsible for managing the website or marketing campaigns, our bespoke Analytics training will introduce you to the world of Google Analytics and provide you with the basic and necessary knowledge you need to correctly use and interpret the data that the tool collects.
Training Overview
Our Google Analytics training courses run across a full day at our serviced offices, we are also able to provide virtual training. Below is an overview of what is covered across the training course; this is likely to change after an initial phone call or email as we will tailor the training to suit your needs and current level of understanding.
What Is Covered
Our introduction to Google Analytics course is designed for beginners who want to understand how to read and interpret the data collected within Analytics.
- Understanding Analytics terminology & basic navigation around Analytics.
- Understanding the data provided & how it can be used to make informed online marketing decisions.
- Understand where your traffic comes from and which channels perform best.
- Understanding some of the key metrics that show performance of individual pages on your site such as bounce rates, time on site, pages per session and exit pages.
- Filtering out spam and internal IP addresses to ensure true data.
- Setting up custom reporting.
- Goal & conversion tracking.
- Linking Google Analytics with your Search Console and Adwords accounts.
Whilst our standard Google Analytics course is designed for beginners to give them an introduction to the platform, we can accommodate more in depth training for those with some knowledge.
Meet Your Trainer
Jonny Hodgson
Using your own account as an example, Jonny will show you how to navigate the Analytics platform and understand the core performance metrics it provides.
Find out more about Jonny below.
Flexible Delivery Options To Meet Your Needs
In House
Training can be delivered at our Swindon offices to reduce work distractions and aid learning.
At Your Choice of Location
If you have suitable premises or a preferred venue, our trainer can attend and deliver on site.
Virtually
We offer a full suite of virtual training courses delivered by video conferencing for additional flexibility.
Our Google Analytics Training Methodology
Stage 1 – Initial Assessment
- Call to understand your current knowledge of Google Analytics and business goals.
- Audit current systems including Google Analytics account.
- Design a training plan to meet the needs of your business.
Stage 2 – Training Delivery
- Training delivered in house, at your preferred location or virtually.
- A trainer with hands-on experience in managing Google Analytics.
- Practical solutions that can be implemented within your business immediately.
Stage 3 – Post Training Support
- 2 weeks post-training support and follow up call after 1 month.
- Access to post training content exclusive to attendees.
- Discounted options for Refresher and Advanced Google Analytics courses to expand skills.
Ready to learn Google Analytics? Get in touch.
Related Courses
Why All Things Web®?
Related Courses
Want to extend your knowledge further? We offer a range of other training courses designed to help you enhance your online presence. We offer a 10% discount on subsequent courses booked.
Why All Things Web®?
We don’t take a ‘one size fits all’ approach to training, because we know it doesn’t work. From your initial enquiry, your training will be completely tailored to you, your skill level and your business needs to ensure you get the absolute most out of the day.
All of our trainers are experts in Google Analytics, we use it every single day and will only teach you best practice methods that we know work.
Following the session, your trainer will be available for up to 2 weeks support to help if you have any further queries.
If you’ve been on a course with All Things Web® in the past and want to review work you’ve completed since the training, we offer discounted refresher courses. Contact us for more details.
We offer training on a range of digital marketing tactics so you can build a fully integrated marketing strategy and deliver it in house.