As a website owner if you want to analyse the data, traffic, sales, conversions and user behaviour on your website to understand which marketing activity is driving sales, then one of the best tools to use is Google Analytics.
Understanding this data is a crucial aspect of managing your website and allows you to track its overall performance and gain insights to improve usability and conversions.
The only problem with analytics, is that it can be complex and difficult to use and understand if you don’t know anything about it. Data may also be misinterpreted without the right knowledge.
Designed for business owners or anyone within the business who is responsible for managing the website or marketing campaigns, our bespoke Analytics training will introduce you to the world of Google Analytics and provide you with the basic and necessary knowledge you need to correctly use and interpret the data that the tool collects.