Analytics Training

Your Vision. Measured
Digital marketing training

Track Web Performance with Analytics Training

As a website owner if you want to analyse the data, traffic, sales, conversions and user behaviour on your website to understand which marketing activity is driving sales, then one of the best tools to use is Google Analytics.

Understanding this data is a crucial aspect of managing your website and allows you to track its overall performance and gain insights to improve usability and conversions.

The only problem with analytics, is that it can be complex and difficult to use and understand if you don’t know anything about it. Data may also be misinterpreted without the right knowledge.

Designed for business owners or anyone within the business who is responsible for managing the website or marketing campaigns, our bespoke Analytics training will introduce you to the world of Google Analytics and provide you with the basic and necessary knowledge you need to correctly use and interpret the data that the tool collects.

Training Overview

Our Google Analytics training courses run across a full day at our serviced offices, we are also able to provide virtual training. Below is an overview of what is covered across the training course; this is likely to change after an initial phone call or email as we will tailor the training to suit your needs and current level of understanding.

Not sure if you need to do the the training?
Get started with our Free Google Analytics Webinar and save £250 + VAT on a Tailored Analytics Training Course for your business.

Watch the Webinar

What Is Covered

Our introduction to Google Analytics course is designed for beginners who want to understand how to read and interpret the data collected within Analytics.

  • Understanding Analytics terminology & basic navigation around Analytics.
  • Understanding the data provided & how it can be used to make informed online marketing decisions.
  • Understand where your traffic comes from and which channels perform best.
  • Understanding some of the key metrics that show performance of individual pages on your site such as bounce rates, time on site, pages per session and exit pages.
  • Filtering out spam and internal IP addresses to ensure true data.
  • Setting up custom reporting.
  • Goal & conversion tracking.
  • Linking Google Analytics with your Search Console and Adwords accounts.

Whilst our standard Google Analytics course is designed for beginners to give them an introduction to the platform, we can accommodate more in depth training for those with some knowledge.

Meet Your Trainer

Jonny Hodgson

Using your own account as an example, Jonny will show you how to navigate the Analytics platform and understand the core performance metrics it provides.

Find out more about Jonny below.

Our Team
Jonny Hodgson account manager at all things web portrait
Please note. due to current social distancing guidelines, we are currently only delivering training virtually.

Flexible Delivery Options To Meet Your Needs

In House

Training can be delivered at our Swindon offices to reduce work distractions and aid learning.

At Your Choice of Location

If you have suitable premises or a preferred venue, our trainer can attend and deliver on site.


We offer a full suite of virtual training courses delivered by video conferencing for additional flexibility.

Pegasus House Veterinary Centre

Not only have they given us their expert advice, but we have learnt much off of them to carry forward in the future. They also run a fantastic training sessions on Adwords.

Pegasus House Veterinary Centre

By The Byre Holidays

We were exceptionally happy with the training All Things Web® provided our small business on Search Engine Optimisation. Not coming from a technical background it was great they were able to explain things in plain English – very patient explaining things to us and giving real world examples. We cannot recommend All Things Web enough!

Sally MacDonald
By The Byre Holidays

Unite Students

Thanks All Things Web® for a great day of training. It was a lot of engaging than I’d have expected, and I liked that although we were looking at our business, to hear examples from other businesses too to see how certain things can be applied.

Gabriella Evans
Unite Students

Roland DG

Thank you so much for the enjoyable training on Google Analytics, SEO, Adwords and social media. Your team were very attentive, took the time to understand our company objectives and what elements of these platforms would be most beneficial and approached the training in a really logical, easy to grasp way. I would highly recommend All Things Web.

Lisa Moncrieff, Content Marketing Manager
Roland DG EMEA

James Pyle and Co.

For anyone who thinks they ‘know’ Facebook or any other social media platform, they MUST do this course with the team from All things Web® as you will learn things that will allow you to capitalise on Social Media and promote your business far more cost effectively than any paper or leaflet advertising you may have done in the past.

James Pyle and Co.

G H Safety Ltd

All Things Web® provided me with tailor-made training that considered my existing SEO knowledge, and built upon this. They recognised where my knowledge gaps were and taught me at a level I understood, and very much enjoyed. I think I have now become a website geek! I Look forward to implementing my new learning, and will be certainly booking for further training in the future

G H Safety Ltd

Brett Hardy Landscapes

I attended a 3 hour, one to one training session with All Things Web® to learn about SEO for my businesses website. The training was excellent and has given me a good grasp of what I need to be doing to improve my visibility on Google. The training was tailored to my business so everything we covered was specific to my needs, from optimising all my web pages and images, to blogging. I would recommend this to anyone who wants to demystify SEO.

Brett Hardy Landscapes

Marlborough College

A very informative and useful session that was well structured and focused on our particular needs. The environment was relaxed and there was plenty of opportunities for discussion and questions.

Marlborough College

Pegasus House Vets

I have been working with All Things Web® for the past 9 months, the team have been there every step of the way, helping us achieve our aims and goals with our website.

Not only have they given us their expert advice, but we have learnt much off of them to carry forward in the future. Helen also runs a fantastic training sessions on Google Ads.

Hazel Willmott
Marketing Executive, Pegasus House Veterinary Centre

Our Google Analytics Training Methodology

Stage 1 – Initial Assessment

  • Call to understand your current knowledge of Google Analytics and business goals.
  • Audit current systems including Google Analytics account.
  • Design a training plan to meet the needs of your business.

Stage 2 – Training Delivery

  • Training delivered in house, at your preferred location or virtually.
  • A trainer with hands-on experience in managing Google Analytics.
  • Practical solutions that can be implemented within your business immediately.

Stage 3 – Post Training Support

  • 2 weeks post-training support and follow up call after 1 month.
  • Access to post training content exclusive to attendees.
  • Discounted options for Refresher and Advanced Google Analytics courses to expand skills.

Ready to learn Google Analytics? Get in touch.

Contact Us

Related Courses

Why All Things Web®?

Related Courses

Want to extend your knowledge further? We offer a range of other training courses designed to help you enhance your online presence. We offer a 10% discount on subsequent courses booked.

Why All Things Web®?

We don’t take a ‘one size fits all’ approach to training, because we know it doesn’t work. From your initial enquiry, your training will be completely tailored to you, your skill level and your business needs to ensure you get the absolute most out of the day.

All of our trainers are experts in Google Analytics, we use it every single day and will only teach you best practice methods that we know work.

Following the session, your trainer will be available for up to 2 weeks support to help if you have any further queries.

If you’ve been on a course with All Things Web® in the past and want to review work you’ve completed since the training, we offer discounted refresher courses. Contact us for more details.

We offer training on a range of digital marketing tactics so you can build a fully integrated marketing strategy and deliver it in house.

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