Email Marketing Training

Your Vision. Communicated

Generate Leads with Email Marketing Training

Email Marketing continues to this day to have a bad reputation, which unfortunately means that many businesses do not realise just how beneficial Email Marketing can be when used correctly and effectively.

In fact, Email Marketing is one of the cheapest forms of advertising, with huge potential ROI when done right. With the correct strategy, tools and knowledge, Email can be an effective communication method that you can use for customers, prospects, and general contacts.

If your business wants to communicate effectively with customers and contacts via email or develop a lead generation funnel utilising email marketing, then our 1-2-1 training course is perfect for you. Designed for anyone within the business responsible for managing content marketing via email, it will help you define a strategy, implement successful campaigns and share a wide range of pitfalls to avoid.

Training Overview

Below is an overview of what is covered across your email marketing training course; this is likely to change after an initial phone call or email as we will tailor the training to suit your needs and current level of understanding.

What Is Covered

Based on your business objectives, we will work with you to develop a strategy that ensures email marketing works for you. Topics will be tailored to your business and skill level but could include:

  • Overview of how email marketing works.
  • Identifying target market.
  • Segmenting existing customer data.
  • Best practice for collecting new email addresses.
  • GDPR considerations with email marketing.
  • Review of previous campaign results.
  • Creation of an email marketing strategy.

Once a strategy has been developed, we will share our expertise to ensure you are able to meet the goals laid out in the strategy. Topics covered could include:

  • Introduction to and how to use Campaign Monitor or Mailchimp.
  • Hints & tips for writing emails.
  • Best time of day to send emails dependant on campaign content.
  • Avoiding the spam folder when sending promotional emails.
  • Automated journeys.
  • Best practice for transactional emails.
  • Measuring results.

Meet Your Trainer

Jess Lawrence

With a keen eye for design and a rich understanding of customer journeys and GDPR, Jess helps trainees develop successful email marketing strategies.

Find out more about Jess below.

Our Team
Jess Lawrence client delivery manager at all things web portrait
Please note. due to current social distancing guidelines, we are currently only delivering training virtually.

 Flexible Delivery Options To Meet Your Needs

In House

Training can be delivered at our Swindon offices to reduce work distractions and aid learning.

At Your Choice of Location

If you have suitable premises or a preferred venue, our trainer can attend and deliver on site.


We offer a full suite of virtual training courses delivered by video conferencing for additional flexibility.

Pegasus House Veterinary Centre

Not only have they given us their expert advice, but we have learnt much off of them to carry forward in the future. They also run a fantastic training sessions on Adwords.

Pegasus House Veterinary Centre

By The Byre Holidays

We were exceptionally happy with the training All Things Web® provided our small business on Search Engine Optimisation. Not coming from a technical background it was great they were able to explain things in plain English – very patient explaining things to us and giving real world examples. We cannot recommend All Things Web enough!

Sally MacDonald
By The Byre Holidays

Unite Students

Thanks All Things Web® for a great day of training. It was a lot of engaging than I’d have expected, and I liked that although we were looking at our business, to hear examples from other businesses too to see how certain things can be applied.

Gabriella Evans
Unite Students

Roland DG

Thank you so much for the enjoyable training on Google Analytics, SEO, Adwords and social media. Your team were very attentive, took the time to understand our company objectives and what elements of these platforms would be most beneficial and approached the training in a really logical, easy to grasp way. I would highly recommend All Things Web.

Lisa Moncrieff, Content Marketing Manager
Roland DG EMEA

James Pyle and Co.

For anyone who thinks they ‘know’ Facebook or any other social media platform, they MUST do this course with the team from All things Web® as you will learn things that will allow you to capitalise on Social Media and promote your business far more cost effectively than any paper or leaflet advertising you may have done in the past.

James Pyle and Co.

G H Safety Ltd

All Things Web® provided me with tailor-made training that considered my existing SEO knowledge, and built upon this. They recognised where my knowledge gaps were and taught me at a level I understood, and very much enjoyed. I think I have now become a website geek! I Look forward to implementing my new learning, and will be certainly booking for further training in the future

G H Safety Ltd

Brett Hardy Landscapes

I attended a 3 hour, one to one training session with All Things Web® to learn about SEO for my businesses website. The training was excellent and has given me a good grasp of what I need to be doing to improve my visibility on Google. The training was tailored to my business so everything we covered was specific to my needs, from optimising all my web pages and images, to blogging. I would recommend this to anyone who wants to demystify SEO.

Brett Hardy Landscapes

Marlborough College

A very informative and useful session that was well structured and focused on our particular needs. The environment was relaxed and there was plenty of opportunities for discussion and questions.

Marlborough College

Pegasus House Vets

I have been working with All Things Web® for the past 9 months, the team have been there every step of the way, helping us achieve our aims and goals with our website.

Not only have they given us their expert advice, but we have learnt much off of them to carry forward in the future. Helen also runs a fantastic training sessions on Google Ads.

Hazel Willmott
Marketing Executive, Pegasus House Veterinary Centre

Our Email Marketing Training Methodology

Stage 1 – Initial Assessment

  • Call to understand your current knowledge of email marketing and training goals.
  • Audit current systems including existing email marketing platform and content.
  • Design a training plan to meet the needs of your business.

Stage 2 – Training Delivery

  • Training delivered in house, at your preferred location or virtually.
  • A trainer with hands-on experience of managing successful email campaigns.
  • Practical solutions that can be implemented immediately.

Stage 3 – Post Training Support

  • 2 weeks post-training support and follow up call after 1 month.
  • Access to post training content exclusive to attendees.
  • Discounted options for Refresher and Advanced email marketing courses to expand skills.

Ready to learn Email Marketing? Get in touch.

Contact Us

Related Courses

Why All Things Web®?

Related Courses

Want to extend your knowledge further? We offer a range of other training courses designed to help you enhance your online presence. We offer a 10% discount on subsequent courses booked.

Why All Things Web®?

We don’t take a ‘one size fits all’ approach to training, because we know it doesn’t work. From your initial enquiry, your training will be completely tailored to you, your skill level and your business needs to ensure you get the absolute most out of the day.

All of our trainers are experts in email marketing and will only teach you best practice methods that we know work. The platforms we use are Mailchimp and Campaign Monitor, but we can provide more general training using other platforms.

Following the session, your trainer will be available for up to 2 weeks support via telephone and email to guide you once you start managing your own campaigns.

If you’ve been on a course with All Things Web® in the past and want to review work you’ve completed since the training, we offer discounted refresher courses. Contact us for more details.

We offer training on a range of digital marketing tactics so you can build a fully integrated marketing strategy.

Get Email Marketing Tips Direct To Your Inbox

Contact Us