Uncover Wasted Budget with Comprehensive Google Ads Audits

Are you struggling to generate a worthwhile return on investment on your Google Ads (Google AdWords) or Bing Ads campaigns? Do you use an agency to manage your ads but aren’t sure what is really going on?

A comprehensive pay-per-click (PPC) account audit from All Things Web® digs deep into your campaigns to uncover inefficiencies, wasted budget and potential missed opportunities.

Throughout a PPC campaign audit, we check several aspects including your account settings, keywords, campaign structure, search terms, conversion tracking, budgets and more to provide you with a detailed, jargon-free report on the account with recommendations for improvements.

If you want to increase enquiries, reduce click wastage, and ensure your Google Ads budget is being utilised effectively – a PPC audit can help.

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Checks carried out by our expert team per audit


PPC accounts audited for small to medium sized businesses


Of our Google Ads specialists are Google certified


What is a PPC Audit?

In short, a PPC audit is a thorough check of your PPC accounts such as Google Ads (Google AdWords) or Bing to help advertisers get a better return on investment from their advertising efforts.

Benefits of a PPC Audit

  • Reduced click wastage
  • Improve landing page experience
  • Understand exactly where your budget is being spent
  • Better return on investment
  • More confidence in your PPC activity

“The PPC audit carried out by All Things Web® gave us a complete overview of our PPC campaigns and performance, with useful recommendations for improving performance

Within the audit, their team identified that a number of our keywords were too broad and were therefore attracting irrelevant search terms and wasting our budget.

After actioning the recommendations, we’re seeing better metrics from our campaigns including more enquiries and a significantly lower cost per acquisition.”

P. Randall – Director, Office Supermarket

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Our PPC Audit Process



Initial call with one of our PPC account managers to understand your current account structure and level of activity



Your PPC audit is undertaken by our experienced team who thoroughly check every element of your account



You are delivered a comprehensive report detailing the findings of the audit and benefit from post audit support from our team

Our PPC Audit Process







Initial call with one of our PPC account managers to understand your current account structure and level of activity

Your PPC audit is undertaken by our experienced team who thoroughly check every element of your account

You are delivered a comprehensive report detailing the findings of the audit and benefit from post audit support from our team


Pay Per Click Audit FAQ’s

Whilst PPC audit tools are used for specific tasks, the majority of the audit is done manually by our PPC experts.

This means that we pick up things that are often missed by automated PPC audit software and can provide better strategic insight than free or automated alternatives.

Yes, following the audit we provide our PPC audit customers with a detailed PPC audit report which highlights recommendations to improve performance.

At this point, you can choose to implement these yourself or use our services for PPC implementation or PPC training.

Some of the most common problems we come across in audits are: targeting in the wrong location, using keywords that are too broad or not relevant, serving up landing pages that offer a poor user experience, neglecting display advertising placements, engaging in bidding wars, serving ads at times when the business is closed and many more.

To ensure that your campaign runs efficiently, it’s useful to have a bi-annual audit of your PPC account. Recommended frequencies will change based on the size of your account.

The cost of a PPC audit will be dependent on the size and complexity of your account – get in touch with us today to get a free quote.

Throughout the audit, our team will carefully analyse all the elements of your account.

  • Account settings – Including auto tagging, message & call reporting, and Google suggestions
  • Campaigns – Including location targeting, networks, goals, ad schedules and bidding strategies
  • Ad groups – Including keywords, demographics, audiences, negative keywords, and search terms
  • Ads – Including reviewing ad copy, CTRs, conversion rate and options such as extensions
  • Budgets – Checking the budgets for overall campaigns and keywords to identify potential wastage
  • Landing page experience – PPC website audits to ensure that your landing pages provide an experience that generates a high-quality score and a good user experience
Digital Marketing Team Working

Why ATW?

Dedicated Account Managers

With expert PPC knowledge and a wide range of industry acclaimed tools at their disposal.

Tailored Service Offering

We don’t take a cookie cutter approach and ensure we make the time to know your business in and out.

No Lengthy Contracts

We don’t want to tie you in, we ask you to commit to an initial 3 months followed by a 30 day rolling contract.

Transparent Pricing

You will know exactly what you’re getting for your budget and what is used on your campaigns.

As a new product in the UK market, Google Ads has been an essential part of our marketing strategy, building brand awareness and generating sales which have gone on to become loyal customers.

Gary Foster, Managing Director - Zusto UK

With the guidance and expertise provided by the All Things Web® team, we have built up a strong online presence, creating  a significant number of quality enquiries and substantial revenue.

Peter Woodward, Managing Director - Mawdsleys

We can’t thank the team enough for reacting so quickly to help us transition and promote our outsourced mailroom service and maximise this opportunity for our business in these unprecedented times.

Paul Sumpter, Sales Manager - AMS

Having decided to launch a new website providing office furniture and seating we engaged All Things Web to help us with SEO and to get the Rainbow Zebra name and brand noticed [online].

From the very first consultation meeting we found Helen and the team at All Things Web® to be professional and honest, listening to what was required and offering suggestions on how best to go about things, They made no false promises and advised us on the best approach whilst working to a limited budget.

The site has only been live for a couple of weeks but we are already appearing in Google for the phrases/words we are targeting and the Adwords campaign set up is generating targeted traffic.

The monthly meetings provide detailed analysis of website traffic and we continue to work with All Things Web to maximise our online presence.

I would have no hesitation in recommending All Things Web® and they really will make a difference to the number of visitors your website receives.

Paul Randall, Office Furniture Supplier - Rainbow Zebra

Get In Touch

Let's have a no obligation chat to find out how we can help you achieve your business goals.

01285 50 55 50