Website | SEO

Business Application Software Developers Association (“BASDA”) represents the UK business software industry and the only industry-wide organisation focused on supporting the issues that business software development organisations face.

BASDA were seeking a B2B specialist agency to design a website to support their digital growth,  reflect their member interests and benefits, provide a resource library for their white papers and engage with potential members. Built in WordPress ATW researched and planned a new, easy to use site information architecture to simplify and optimise the user journey whilst improving conversion. The website was fully optimised including for mobile conversion.

Keyword research helped us effectively target the website towards the key benefits BASDA offer. This brought SEO benefits, allowing Google to index each page so each key page ranks for different, relevant search terms within Google.

The existing brand inspired the design of the new website, from the colour scheme to the layout of the pages, including the homepage, which was designed to appear friendly, informative and professional.

“The new website is really impressive. The home page plays well to our strengths and underlines the importance of our role in engaging on key agenda topics. The content is clear and the navigation works well. This will help us to engage more widely and I am sure this will help attract new members.”

BASDA Member

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