Project Description
Website Design & Development for UK Association
Business Application Software Developers Association (“BASDA”) represents the UK business software industry and the only industry-wide organisation focused on supporting the issues that business software development organisations face.
Approach
BASDA were seeking a B2B specialist agency to design a website to support their digital growth, reflect their member interests and benefits, provide a resource library for their white papers and engage with potential members. Built in WordPress ATW researched and planned a new, easy to use site information architecture to simplify and optimise the user journey whilst improving conversion. The website was fully optimised including for mobile conversion.


Results
Keyword research helped us effectively target the website towards the key benefits BASDA offer. This brought SEO benefits, allowing Google to index each page so each key page ranks for different, relevant search terms within Google.
The existing brand inspired the design of the new website, from the colour scheme to the layout of the pages, including the homepage, which was designed to appear friendly, informative and professional.
Conclusion
A modern, sleek, professional website that reflects the brand and ethos of BASDA.
If it’s time for a refresh of your website, get in touch with our team to find out how we can help. Call 01793 766040 or complete the form below.
“The new website is really impressive. The home page plays well to our strengths and underlines the importance of our role in engaging on key agenda topics. The content is clear and the navigation works well. This will help us to engage more widely and I am sure this will help attract new members.”
“During the short period that we have worked with All Things Web® they have gone above and beyond to ensure they produced results and drive the business forward. Their approach to marketing and client delivery has helped our business to profit in well under a year.
We look forward to continuing to work closely with the team at All Things Web® and investing further with them as our business continues to grow.”
Read more success stories

Business Funding Shop - Social Media Management
Start-up business builds credibility and trust through LinkedIn.
Gas Safe - Website Design & Development
A professional and easy to use website that better reflects the current position and ambitions of the business.
Mawdsleys - SEO
Internet marketing plays a vital role in overall business growth for a longstanding client.
Zusto - Pay Per Click
New product enjoys immediate and continued success through Google Ads platform.
Autocare - Website Design & Development
A fresh new look that reflects the longevity and professionalism of Autocare Centre Chepstow which generates local results and new business for them.
BASDA - Website Design & Development
A modern, sleek, professional website that reflects the brand and ethos of BASDA.
BSE UK - SEO
A longstanding and dynamic relationship built on trust and mutual ambition.
Headstrong Training - Website Design & Development
A longstanding and dynamic relationship built on trust and mutual ambition.
Abode - SEO
EO consultancy provides ongoing visibility for business in a competitive market.