Content Strategy for Fizz Gallery

Fizz Gallery is an established independent gallery and picture framers located in Clevedon which represents established and emerging artists, designers and makers along with providing a full picture framing service.

Approach

Fizz were seeking a marketing partner to take a strategic approach to their content across social media and email marketing. As a busy gallery they held many events to introduce artists to prospective buyers and were looking to expand their brand and reach to interested audiences. ATW developed an inbound marketing strategy to include social media and email marketing to enable them to engage with both existing and new clients, increase event attendance and sales opportunities. During Covid when physical events were not possible, the strategy was amended to ensure regular communication with clients and drive sales via their new online platform (developed by ATW).

Results

An active communications strategy ensures Fizz is in regular contact with their audiences and creating ongoing, high engagement with gallery news, new artists and offers as well as generating online sales.

Conclusion

An active content strategy has delivered additional revenue opportunities for Fizz whilst increasing brand reach.

“ATW have helped us to develop a successful content strategy that supports gallery sales, maximises event attendance (pre Covid) and delivered new audiences. We really value their services and expert advice as our business extends across online channels.”

Sandy Prater

Founder – Fizz Gallery