Website, SEO and Google Ads Support for Cotswold Based Conveyor Equipment Supplier

Website Audit | Website Updates | SEO | Google Ads

IDC Conveyors, based in South Cerney, provides bespoke conveyor systems for industries like food processing, automotive, and logistics. With 30+ years of experience, they offer services ranging from consultation and design to installation and maintenance.

IDC Conveyors approached ATW with concerns about their website’s SSL certificate, which was causing security warnings. This issue hurt their credibility and deterred potential customers. Therefore, they sought a local agency (very handily, we are located around the corner from each other) to fix the problem quickly and provide professional solutions.

• ATW quickly resolved the SSL certificate issue, ensuring the website was secure and removing security warnings.
• We also updated plugins and WordPress to improve site performance.

Further Website Improvements & SEO.

Following this initial success, a broader conversation began regarding the overall performance of IDC Conveyors’ website. To further support our client we completed the following activity with them on a project basis:

• Conducted a site audit to assess performance, user experience, and SEO.
• Identified opportunities for improvement in SEO and design.
• Recommended optimizing the existing site instead of building a new one.
• Collaborated with Hugh Perchard (Sales & Management Director) to implement SEO and design changes, boosting search engine visibility and enhancing user experience.

Google Ads Optimisation.

In addition, we examined their Google Ads campaign, which had the potential for optimization. Through a series of adjustments, we helped the business refine their ads and targeting to achieve better results and increase their online visibility.

“I was looking for a local web design and marketing company and chanced upon the team at All Things Web, just up the road from us, in South Cerney.

Initially, I reached out to them to resolve an SSL certificate issue on our website, but what started as a small project has grown into an ongoing partnership. Since then, we’ve worked with All Things Web® to improve the look and feel of our website, enhance our SEO, and fine-tune our Google Ads campaign.

The team’s approach has been transparent and professional—they are always open about their recommendations and deliver real results.

It’s incredibly reassuring to know that we have a local team we can trust to help us grow our business. The face-to-face meetings are a bonus—they make communication easy and effective.”

Hugh Perchard, Sales and Management Director, IDC Conveyors

Let’s have an initial, no obligation chat to see if we could work together to achieve your goals.