ATW spent time with Into Nature to fully understand the business vision, goals, target audience, placement and the overall ethos that the brand wished to convey. The initial task involved creating options for a logo that felt friendly, had a fun element and was appealing to the curiosity of children in the target age group.
A colourful palette was researched and as the design evolved elements of nature and animals enhanced the creative journey. At an early stage of the process market research was conducted with children of a similar age to that of the target audience and feedback was recorded and incorporated into the creative process. This ensured the logo had an appeal to the inquisitive nature of children.
Into Nature were provided with three stylistic versions to review with one option subsequently selected to refine and develop to a final stage. Once approved the logo was carefully tested in different media and formats, across multiple devices, to ensure it worked effectively for both online and offline requirements.
In parallel, ATW developed a brand palette of colours and imagery to be used in the design and development of new brand assets (graphics). These final designs will be used either as entrance graphics or wall graphics within retail concessions and were to reflect the product range of the concession covering animals, nature, dinosaurs, ocean and geology.