If you own and run a Bed & Breakfast, self-catering accommodation or a holiday rental property, you likely know the frustration of handing over huge commission fees to agents. While these platforms typically bring guests in by the bucketload, their fees can also substantially eat into your profits as well as tying you up in knots with their ever-changing rules.
What if you could generate more direct bookings, via your own accommodation website, without depending on third-party platforms? With the right SEO support, you can boost your website’s visibility, attract more guests and importantly keep more of your hard-earned revenue.
We also offer SEO for Hotels too!
Why SEO might be the Best Investment for Your Business
Instead of paying anything between 15-30% commission per booking, investing in SEO for your holiday accommodation allows you to own your marketing and build a sustainable revenue stream. A well-optimised website means:
- More direct bookings – Guests book directly through your site, cutting out middlemen.
- Less reliance on paid ads – Rank organically and reduce your PPC spend.
- Better guest relationships – Control the booking experience and avoid 3rd party restrictions.
- Higher profit margins for you – No handing over commissions, just more revenue in your pocket
If you’re not ranking well, you’re losing revenue to more visible competitors. Unlike the booking platforms, where bookings stop when you do, SEO keeps working – helping your business to stay found on Google.
SEO Services for Holiday Property Providers
No One-Size-Fits All Approach to SEO
We specialise in helping independent holiday property owners like you increase website traffic and direct bookings. Here’s how we do it:
Our SEO Services for Holiday Accommodation
SEO isn’t just about rankings – it’s about creating an engaging experience for potential customers and maximing conversions. Our SEO services include:
Local SEO & Google Business Profile Optimisation
Ensure your business appears for local searches and Google Maps results with fully optimised Google My Business listings, local citations and Google review management. This is an essential step for any holiday accommodation business with a significant reliance on increased bookings.
Website Optimisation & Technical SEO
A slow, clunky website frustrates visitors, so optimising your website for speed and mobile usability improves a user’s overall experience generating better engagement ultimately leading to more bookings for you.
Content & Keyword Strategy for Search & Users
Creating engaging, high-quality content tailored to your audience, including detailed and useful blogs, improved landing pages and FAQs. Whether it’s “best pet-friendly hotels” or “visitors guide to Cirencester“, we can help your business appear in searches that matter, enhancing your online credibility, demonstrating expertise and enriching your customer experience from the start.
Link Building Strategy
to Earn Authority
Building trust and authority is a must for any accommodation businesses. We can support your online growth by naturally developing a portfolio of high-quality backlinks from reputable travel blogs, local/national directories and industry association to boost your online credibility and bring more traffic to your website.
Reputation Management & Review Optimisation
Reviews play a massive role in customer decision-making we know that one bad review can be just-as or more meaningful than 10 good reviews. And it’s not just about having lots of Google reviews or nice testimonials on your website. We help you optimise and manage online reviews to ensure your brand remains trusted and highly rated.
Ready to Increase Bookings & Visibility?
The holiday property sector is fiercely competitive, but with the right SEO strategy, your business can attract more guests and increase revenue.
Let’s talk! Get in touch today for a free SEO Discovery Call tailored to your business.