Ever felt like your law firm’s website is lost in the vast ocean of the internet? You’re not alone. Many UK solicitors find themselves scratching their heads, wondering why their expertly crafted legal services aren’t attracting the flood of clients they deserve.
So take a look below and dive into the world of SEO for solicitors – your ticket to standing out in the crowded online legal marketplace.
What’s the Big Deal with SEO for UK Law Firms?
Let’s face it, when someone needs legal advice, they’re unlikely to pick up the Yellow Pages anymore. Instead, they’re using Google and if your law firm isn’t showing up on that first page of search results, well then you might as well be invisible. That’s where SEO services for Solicitors comes in to get you found online.
Search Engine Optimisation is all about making your website more visible and attractive to the Google search engine, so when potential clients are looking for legal help, your solicitor firm shows up much higher in Google’s organic results to attract more clicks and ultimately generate more leads.
Why Should Solicitors Care About SEO?
You might be thinking, “I’m a solicitor, not a tech wizard. Why should I care about SEO?”
Well, here’s the kicker:
- 96% of people seeking legal advice start their search online
- Your competitors are already using SEO to win new clients
- It’s a cost-effective way to attract more high-quality leads
Simply put, investing in SEO could see you landing plenty of potential clients and helping to substantially grow your legal business.
A Basic Know-how of SEO for Solicitors
Our Tailored SEO Strategies are Designed Specifically for Solicitors
SEO for solicitors isn’t rocket science, but it does require some know-how. Here are the key ingredients in bite sized pieces:
The SEO Challenges Solicitors Face
Let’s be real – competing for SEO for solicitors relates keywords offers any adept SEO professional some unique challenges:
- Highly competitive keywords
- Strict regulations around legal advertising
- The need to balance professionalism with SEO best practices
But don’t worry, with the right approach from All Things Web®, these challenges are far from insurmountable. We’ve years of experience working with Solicitors – in fact take a look at just one testimonial from a legal client of ours:
DIY SEO or Call in the SEO Experts?
Now, you might be wondering if you can tackle SEO yourself?
After all, you’ve mastered complex legal jargon, case files and terminology so how hard can SEO actually be?
Here’s the truth: while there are certainly aspects of SEO you can handle in-house, such as creating content or updating your own Google Business Profile, the technical side can be a bit of a minefield. Plus keeping up with Google’s algorithms is a tough task especially for those who are working their day job as solicitors.
That’s why many law firms choose to partner with experienced SEO experts who specialise in the legal sector. They can:
Keyword Research
Conduct thorough and professional level keyword research
Optimise Your Website
Optimise your website’s technical aspects
Strategic Content
Create and execute a content strategy that aligns with SEO best practices
Build Your Backlinks
Increase the number of backlinks to further boost your site’s authority
Ready to Boost Your Law Firm’s Online Visibility?
SEO for solicitors isn’t just about climbing to the top of Google’s search results. It’s about connecting with potential clients who need your services most, establishing your firm as a trusted authority and ultimately, growing your legal practice.
Start by giving us a call for an initial Free Consultation and competitive SEO quote today!