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Boost your Performance with Social Media Training

Social media is big business, but it’s one of the most underutilised marketing tools around today. This is usually down to lack of time, lack of experience or lack of understanding as to the effectiveness of social media.

Generating a strong visibility on social media platforms not only gives your brand a stronger online presence, but can act as a powerful sales tool with impressive targeting capabilities which can help generate leads, create advocates of your brand, improve visibility and drive traffic to your website.

At All Things Web®, we manage social media profiles for a range of clients in a variety of different industries, utilising both organic and paid social campaigns to help them achieve their goals.

Our tailored social training helps you understand and properly utilise social media for business, allowing you to manage social activity in-house without the need to outsource.

Training Overview

Below is an overview of what might be covered across your social media training courses; this will be tailored to you following a call with one of our trainers.

Facebook

Organic Activity 

  • Introduction to Facebook.
  • Anatomy of page – ensure yours is set up correctly.
  • Recommended posting frequencies.
  • Engagement with other business / pages.
  • Different levels of access to your business page.
  • Tracking competitors.
  • Measuring and acting on post and page insights.
  • Different types of post – why and when you would use each.
  • Where to find relevant, interesting content to share.

Paid Activity 

  • Basic paid advertising (boosting posts).
  • Facebook Business Manager set up and intro.
  • Advert Account set up and intro.
  • Facebook retargeting pixel set up and intro.
  • Creation of custom audiences
  • Paid advertisement creation and targeting.
  • Measuring advertising success.

Twitter

Organic 

  • Introduction to Twitter.
  • Anatomy of a Twitter page – ensure yours is set up correctly.
  • Recommended posting frequencies based on what you want to achieve.
  • Engagement with other businesses and pages through mentions, likes and retweets,
  • Proper use of #hashtags.
  • Tools used to find content to share and schedule tweets.
  • Finding and engaging with industry leaders in your field.

Paid

  • Introduction to Twitter ads platform.
  • Introduction to Twitter conversion tracking code.
  • Paid advertisement creation based on business objectives.
  • Measuring success through Twitter analytics.

Instagram

Organic 

  • Introduction to Instagram.
  • Anatomy of an Instagram page – ensuring you are set up as a business page.
  • Recommended posting frequencies based on what you want to achieve.
  • Types of content suitable to post on Instagram.
  • Integration with Facebook.
  • Engagement with other pages through liking, reposting, mentioning and commenting.
  • Proper use of #hashtags.
  • Tools used to schedule your Instagram activity.
  • Tools used to create stunning Instagram posts.

Paid

  • Introduction to advertising on Instagram including photo ads, video ads, carousel ads and sponsored stories.
  • Paid advertisement creation based on business objectives.
  • Integration with Facebook ads manager to create adverts and measure success.

LinkedIn

Organic Activity 

  • Introduction to LinkedIn.
  • Anatomy of a LinedkIn page – ensure yours is set up correctly.
  • Recommended posting frequencies based on what you want to achieve.
  • User management.
  • Measuring post and page insights (reach, engagement, likes, shares etc.) through the LinkedIn analytics tool.
  • Where to find relevant, interesting content to share.

Paid Activity 

  • Introduction to the LinkedIn campaign manager tool.
  • Introduction to advertising successfully on LinkedIn.
  • Targeting decision makers through sponsored ‘in-mail’.
  • Correct set up and use of sponsored posts and banner ads.
  • Measuring results of advertisements.

EXPERTS THAT DO THIS DAY IN DAY OUT

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Flexible Delivery Options

In House

Training can be delivered at our Cotswolds offices to reduce work distractions and aid learning.

Virtually

We offer a full suite of virtual training courses delivered by video conferencing.

Your Choice

If you have suitable premises or a preferred venue, our trainer can attend and deliver on site.

Throughout the training, we were able to get hands on experience using our own social media accounts, giving us first hand experience and meaning we could ask the trainer any questions there and then.

Josh Hignell, Director - Blast Event Hire

I’d like to thank Amy at All Things Web® for her excellent training. I went in there feeling a little overwhelmed with all the changes Facebook had gone through, but the way she explained their new advertising features and how to run successful ads was brilliant. Together with the two weeks follow-up support I now feel confident in using Facebook’s advertising tools. It’s helping Paul’s Place reach new audiences and successfully recruit which is what our training focused on primarily. I recommend All Things Web® for their expertise in exactly that…All Things Web!

Alexandra Stumpp, Communications Officer at Paul's Place (South West) Charity

Thank you to All Things Web® for an enjoyable day’s training on LinkedIn. As 2 people new to the social media platform, we were happy to find that the training was friendly, tailored to our company and at a pace to suit us.  We both felt able to ask any questions without feeling uncomfortable. A lovely lunch was provided as well!  We would highly recommend them.

Tina and Janet - Thornhill Security

Not only have they given us their expert advice, but we have learnt much off of them to carry forward in the future. They also run a fantastic training sessions on Adwords.

Pegasus House Veterinary Centre

We were exceptionally happy with the training All Things Web® provided our small business on Search Engine Optimisation. Not coming from a technical background it was great they were able to explain things in plain English – very patient explaining things to us and giving real world examples. We cannot recommend All Things Web enough!

Sally MacDonald - By The Byre Holidays

Thanks All Things Web® for a great day of training. It was a lot of engaging than I’d have expected, and I liked that although we were looking at our business, to hear examples from other businesses too to see how certain things can be applied.

Gabriella Evans - Unite Students

Thank you so much for the enjoyable training on Google Analytics, SEO, Adwords and social media. Your team were very attentive, took the time to understand our company objectives and what elements of these platforms would be most beneficial and approached the training in a really logical, easy to grasp way. I would highly recommend All Things Web.

Lisa Moncrieff, Content Marketing Manager - Roland DG EMEA

For anyone who thinks they ‘know’ Facebook or any other social media platform, they MUST do this course with the team from All things Web® as you will learn things that will allow you to capitalise on Social Media and promote your business far more cost effectively than any paper or leaflet advertising you may have done in the past.

James Pyle and Co.

All Things Web® provided me with tailor-made training that considered my existing SEO knowledge, and built upon this. They recognised where my knowledge gaps were and taught me at a level I understood, and very much enjoyed. I think I have now become a website geek! I Look forward to implementing my new learning, and will be certainly booking for further training in the future

G H Safety Ltd

I attended a 3 hour, one to one training session with All Things Web® to learn about SEO for my businesses website. The training was excellent and has given me a good grasp of what I need to be doing to improve my visibility on Google. The training was tailored to my business so everything we covered was specific to my needs, from optimising all my web pages and images, to blogging. I would recommend this to anyone who wants to demystify SEO.

Brett Hardy Landscapes

A very informative and useful session that was well structured and focused on our particular needs. The environment was relaxed and there was plenty of opportunities for discussion and questions.

Marlborough College

I have been working with All Things Web® for the past 9 months, the team have been there every step of the way, helping us achieve our aims and goals with our website.

Not only have they given us their expert advice, but we have learnt much off of them to carry forward in the future. Helen also runs a fantastic training sessions on Google Ads.

Hazel Willmott, Marketing Executive - Pegasus House Veterinary Centre
View Our Case Studies

Our Social Media Training Process

STEP 1

INITIAL ASSESSMENT

  • Call to understand your current knowledge of social media and business goals.
  • Audit current systems including social media accounts and website.
  • Design a training plan to meet your business needs.

STEP 2

TRAINING DELIVERY

  • Training delivered in-house, at your preferred location or virtually.
  • A trainer with hands-on experience in social media management.
  • Practical solutions that can be implemented within your business immediately.

STEP 3

POST TRAINING SUPPORT

  • 2 weeks post-training support and follow up call after 1 month.
  • Access to post training content exclusive to attendees.
  • Discounted options for Refresher and Advanced social media courses to expand skills.

Our Social Media Training Process

STEP 1

INITIAL ASSESSMENT

STEP 2

TRAINING
DELIVERY

STEP 3

POST TRAINING SUPPORT

  • Call to understand your current knowledge of social media and business goals.
  • Audit current systems including social media accounts and website.
  • Design a training plan to meet your business needs.
  • Training delivered in-house, at your preferred location or virtually.
  • A trainer with hands-on experience in social media management.
  • Practical solutions that can be implemented within your business immediately.
  • 2 weeks post-training support and follow up call after 1 month.
  • Access to post training content exclusive to attendees.
  • Discounted options for Refresher and Advanced social media courses to expand skills.

READY TO LEARN SOCIAL MEDIA?

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Other Courses

Want to extend your knowledge further? We offer a range of other training courses designed to help you enhance your online presence. We offer a 10% discount on subsequent courses booked.

PPC Training
SEO Training
Analytics Training
Email Marketing Training

Why All Things Web®?

Want to extend your knowledge further? We offer a range of other training courses designed to help you enhance your online presence. We offer a 10% discount on subsequent courses booked.

We don’t take a ‘one size fits all’ approach to training, because we know it doesn’t work. From your initial enquiry, your training will be completely tailored to you, your skill level and your business needs to ensure you get the absolute most out of the day.

All of our trainers are experts in SEO and will only teach you best practice methods that we know work.

If you’ve been on a course with All Things Web® in the past and want to review work you’ve completed since the training, we offer refresher courses. Contact us for more details.

Darren and Amy on Team Training

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