Social Training
Boost Your Presence with Social Media Training
Social media is big business, but it’s one of the most underutilised marketing tools around today. This is usually down to lack of time, lack of experience or lack of understanding as to the effectiveness of social media.
Generating a strong visibility on social media platforms not only gives your brand a stronger online presence, but can act as a powerful sales tool with impressive targeting capabilities which can help generate leads, create advocates of your brand, improve visibility and drive traffic to your website.
At All Things Web®, we manage social media profiles for a range of clients in a variety of different industries, utilising both organic and paid social campaigns to help them achieve their goals.
Our tailored social training helps you understand and properly utilise social media for business, allowing you to manage social activity in-house without the need to outsource.
Training Overview
Below is an overview of what might be covered across your social media training courses; this will be tailored to you following a call with one of our trainers.
What Is Covered
Organic Activity
- Introduction to Facebook.
- Anatomy of page – ensure yours is set up correctly.
- Recommended posting frequencies.
- Engagement with other business / pages.
- Different levels of access to your business page.
- Tracking competitors.
- Measuring and acting on post and page insights.
- Different types of post – why and when you would use each.
- Where to find relevant, interesting content to share.
Paid Activity
- Basic paid advertising (boosting posts).
- Facebook Business Manager set up and intro.
- Advert Account set up and intro.
- Facebook retargeting pixel set up and intro.
- Creation of custom audiences
- Paid advertisement creation and targeting.
- Measuring advertising success.
Organic
- Introduction to Twitter.
- Anatomy of a Twitter page – ensure yours is set up correctly.
- Recommended posting frequencies based on what you want to achieve.
- Engagement with other businesses and pages through mentions, likes and retweets,
- Proper use of #hashtags.
- Tools used to find content to share and schedule tweets.
- Finding and engaging with industry leaders in your field.
Paid
- Introduction to Twitter ads platform.
- Introduction to Twitter conversion tracking code.
- Paid advertisement creation based on business objectives.
- Measuring success through Twitter analytics.
Organic
- Introduction to Instagram.
- Anatomy of an Instagram page – ensuring you are set up as a business page.
- Recommended posting frequencies based on what you want to achieve.
- Types of content suitable to post on Instagram.
- Integration with Facebook.
- Engagement with other pages through liking, reposting, mentioning and commenting.
- Proper use of #hashtags.
- Tools used to schedule your Instagram activity.
- Tools used to create stunning Instagram posts.
Paid
- Introduction to advertising on Instagram including photo ads, video ads, carousel ads and sponsored stories.
- Paid advertisement creation based on business objectives.
- Integration with Facebook ads manager to create adverts and measure success.
Organic Activity
- Introduction to LinkedIn.
- Anatomy of a LinedkIn page – ensure yours is set up correctly.
- Recommended posting frequencies based on what you want to achieve.
- User management.
- Measuring post and page insights (reach, engagement, likes, shares etc.) through the LinkedIn analytics tool.
- Where to find relevant, interesting content to share.
Paid Activity
- Introduction to the LinkedIn campaign manager tool.
- Introduction to advertising successfully on LinkedIn.
- Targeting decision makers through sponsored ‘in-mail’.
- Correct set up and use of sponsored posts and banner ads.
- Measuring results of advertisements.
Meet your trainer
Amy Burton
With experience planning and executing strategies for a wide range of clients, Amy can help you leverage the power of social media for your business.
Find out more about Amy below.
Flexible Delivery Options To Meet Your Needs
In House
Training can be delivered at our Swindon offices to reduce work distractions and aid learning.
At Your Choice of Location
If you have suitable premises or a preferred venue, our trainer can attend and deliver on site.
Virtually
We offer a full suite of virtual training courses delivered by video conferencing for additional flexibility.
Our Social Media Training Process
Stage 1 – Initial Assessment
- Call to understand your current knowledge of social media and business goals.
- Audit current systems including social media accounts and website.
- Design a training plan to meet your business needs.
Stage 2 – Training Delivery
- Training delivered in-house, at your preferred location or virtually.
- A trainer with hands-on experience in social media management.
- Practical solutions that can be implemented within your business immediately.
Stage 3 – Post Training Support
- 2 weeks post-training support and follow up call after 1 month.
- Access to post training content exclusive to attendees.
- Discounted options for Refresher and Advanced social media courses to expand skills.
Ready to learn Social Media? Get in touch.
Related Courses
Why All Things Web®?
Want to extend your knowledge further? We offer a range of other training courses designed to help you enhance your online presence. We offer a 10% discount on subsequent courses booked.
Why All Things Web®?
We don’t take a ‘one size fits all’ approach to training, because we know it doesn’t work. From your initial enquiry, your training will be completely tailored to you, your skill level and your business needs to ensure you get the absolute most out of the day.
All of our trainers are experts in social media and have experience in managing successful organic and paid campaigns for a wide range of clients.
Following your social media session, your trainer will be available for up to 2 weeks support via telephone and email to help when you begin to manage your own social media pages and advertisements.
If you’ve been on a course with us in the past and want to review work you’ve completed since the training, we offer discounted refresher courses. Contact us for more details.
We offer training on a range of digital tactics enabling you to build an integrated marketing strategy for your business.