Home

Social Training

Your Vision. Advocated

Boost Your Presence with Social Media Training

Social media is big business, but it’s one of the most underutilised marketing tools around today. This is usually down to lack of time, lack of experience or lack of understanding as to the effectiveness of social media.

Generating a strong visibility on social media platforms not only gives your brand a stronger online presence, but can act as a powerful sales tool with impressive targeting capabilities which can help generate leads, create advocates of your brand, improve visibility and drive traffic to your website.

At All Things Web®, we manage social media profiles for a range of clients in a variety of different industries, utilising both organic and paid social campaigns to help them achieve their goals.

Our tailored social training helps you understand and properly utilise social media for business, allowing you to manage social activity in-house without the need to outsource.

Training Overview

Below is an overview of what might be covered across your social media training courses; this will be tailored to you following a call with one of our trainers.

What Is Covered

Organic Activity 

  • Introduction to Facebook.
  • Anatomy of page – ensure yours is set up correctly.
  • Recommended posting frequencies.
  • Engagement with other business / pages.
  • Different levels of access to your business page.
  • Tracking competitors.
  • Measuring and acting on post and page insights.
  • Different types of post – why and when you would use each.
  • Where to find relevant, interesting content to share.

Paid Activity 

  • Basic paid advertising (boosting posts).
  • Facebook Business Manager set up and intro.
  • Advert Account set up and intro.
  • Facebook retargeting pixel set up and intro.
  • Creation of custom audiences
  • Paid advertisement creation and targeting.
  • Measuring advertising success.

Organic 

  • Introduction to Twitter.
  • Anatomy of a Twitter page – ensure yours is set up correctly.
  • Recommended posting frequencies based on what you want to achieve.
  • Engagement with other businesses and pages through mentions, likes and retweets,
  • Proper use of #hashtags.
  • Tools used to find content to share and schedule tweets.
  • Finding and engaging with industry leaders in your field.

Paid

  • Introduction to Twitter ads platform.
  • Introduction to Twitter conversion tracking code.
  • Paid advertisement creation based on business objectives.
  • Measuring success through Twitter analytics.

Organic 

  • Introduction to Instagram.
  • Anatomy of an Instagram page – ensuring you are set up as a business page.
  • Recommended posting frequencies based on what you want to achieve.
  • Types of content suitable to post on Instagram.
  • Integration with Facebook.
  • Engagement with other pages through liking, reposting, mentioning and commenting.
  • Proper use of #hashtags.
  • Tools used to schedule your Instagram activity.
  • Tools used to create stunning Instagram posts.

Paid

  • Introduction to advertising on Instagram including photo ads, video ads, carousel ads and sponsored stories.
  • Paid advertisement creation based on business objectives.
  • Integration with Facebook ads manager to create adverts and measure success.

Organic Activity 

  • Introduction to LinkedIn.
  • Anatomy of a LinedkIn page – ensure yours is set up correctly.
  • Recommended posting frequencies based on what you want to achieve.
  • User management.
  • Measuring post and page insights (reach, engagement, likes, shares etc.) through the LinkedIn analytics tool.
  • Where to find relevant, interesting content to share.

Paid Activity 

  • Introduction to the LinkedIn campaign manager tool.
  • Introduction to advertising successfully on LinkedIn.
  • Targeting decision makers through sponsored ‘in-mail’.
  • Correct set up and use of sponsored posts and banner ads.
  • Measuring results of advertisements.

Meet your trainer

Amy Burton

With experience planning and executing strategies for a wide range of clients, Amy can help you leverage the power of social media for your business.

Find out more about Amy below.

Our Team
Amy Burton account executive at all things web portrait
Please note. due to current social distancing guidelines, we are currently only delivering training virtually.

Flexible Delivery Options To Meet Your Needs

In House

Training can be delivered at our Swindon offices to reduce work distractions and aid learning.

At Your Choice of Location

If you have suitable premises or a preferred venue, our trainer can attend and deliver on site.

Virtually

We offer a full suite of virtual training courses delivered by video conferencing for additional flexibility.

Pegasus House Veterinary Centre

Not only have they given us their expert advice, but we have learnt much off of them to carry forward in the future. They also run a fantastic training sessions on Adwords.

Pegasus House Veterinary Centre

By The Byre Holidays

We were exceptionally happy with the training All Things Web® provided our small business on Search Engine Optimisation. Not coming from a technical background it was great they were able to explain things in plain English – very patient explaining things to us and giving real world examples. We cannot recommend All Things Web enough!

Sally MacDonald
By The Byre Holidays

Unite Students

Thanks All Things Web® for a great day of training. It was a lot of engaging than I’d have expected, and I liked that although we were looking at our business, to hear examples from other businesses too to see how certain things can be applied.

Gabriella Evans
Unite Students

Roland DG

Thank you so much for the enjoyable training on Google Analytics, SEO, Adwords and social media. Your team were very attentive, took the time to understand our company objectives and what elements of these platforms would be most beneficial and approached the training in a really logical, easy to grasp way. I would highly recommend All Things Web.

Lisa Moncrieff, Content Marketing Manager
Roland DG EMEA

James Pyle and Co.

For anyone who thinks they ‘know’ Facebook or any other social media platform, they MUST do this course with the team from All things Web® as you will learn things that will allow you to capitalise on Social Media and promote your business far more cost effectively than any paper or leaflet advertising you may have done in the past.

James Pyle and Co.

G H Safety Ltd

All Things Web® provided me with tailor-made training that considered my existing SEO knowledge, and built upon this. They recognised where my knowledge gaps were and taught me at a level I understood, and very much enjoyed. I think I have now become a website geek! I Look forward to implementing my new learning, and will be certainly booking for further training in the future

G H Safety Ltd

Brett Hardy Landscapes

I attended a 3 hour, one to one training session with All Things Web® to learn about SEO for my businesses website. The training was excellent and has given me a good grasp of what I need to be doing to improve my visibility on Google. The training was tailored to my business so everything we covered was specific to my needs, from optimising all my web pages and images, to blogging. I would recommend this to anyone who wants to demystify SEO.

Brett Hardy Landscapes

Marlborough College

A very informative and useful session that was well structured and focused on our particular needs. The environment was relaxed and there was plenty of opportunities for discussion and questions.

Marlborough College

Pegasus House Vets

I have been working with All Things Web® for the past 9 months, the team have been there every step of the way, helping us achieve our aims and goals with our website.

Not only have they given us their expert advice, but we have learnt much off of them to carry forward in the future. Helen also runs a fantastic training sessions on Google Ads.

Hazel Willmott
Marketing Executive, Pegasus House Veterinary Centre

Our Social Media Training Process

Stage 1 – Initial Assessment

  • Call to understand your current knowledge of social media and business goals.
  • Audit current systems including social media accounts and website.
  • Design a training plan to meet your business needs.

Stage 2 – Training Delivery

  • Training delivered in-house, at your preferred location or virtually.
  • A trainer with hands-on experience in social media management.
  • Practical solutions that can be implemented within your business immediately.

Stage 3 – Post Training Support

  • 2 weeks post-training support and follow up call after 1 month.
  • Access to post training content exclusive to attendees.
  • Discounted options for Refresher and Advanced social media courses to expand skills.

Ready to learn Social Media? Get in touch.

Contact Us

Pegasus House Veterinary Centre

Not only have they given us their expert advice, but we have learnt much off of them to carry forward in the future. They also run a fantastic training sessions on Adwords.

Pegasus House Veterinary Centre

By The Byre Holidays

We were exceptionally happy with the training All Things Web® provided our small business on Search Engine Optimisation. Not coming from a technical background it was great they were able to explain things in plain English – very patient explaining things to us and giving real world examples. We cannot recommend All Things Web enough!

Sally MacDonald
By The Byre Holidays

Unite Students

Thanks All Things Web® for a great day of training. It was a lot of engaging than I’d have expected, and I liked that although we were looking at our business, to hear examples from other businesses too to see how certain things can be applied.

Gabriella Evans
Unite Students

Roland DG

Thank you so much for the enjoyable training on Google Analytics, SEO, Adwords and social media. Your team were very attentive, took the time to understand our company objectives and what elements of these platforms would be most beneficial and approached the training in a really logical, easy to grasp way. I would highly recommend All Things Web.

Lisa Moncrieff, Content Marketing Manager
Roland DG EMEA

James Pyle and Co.

For anyone who thinks they ‘know’ Facebook or any other social media platform, they MUST do this course with the team from All things Web® as you will learn things that will allow you to capitalise on Social Media and promote your business far more cost effectively than any paper or leaflet advertising you may have done in the past.

James Pyle and Co.

G H Safety Ltd

All Things Web® provided me with tailor-made training that considered my existing SEO knowledge, and built upon this. They recognised where my knowledge gaps were and taught me at a level I understood, and very much enjoyed. I think I have now become a website geek! I Look forward to implementing my new learning, and will be certainly booking for further training in the future

G H Safety Ltd

Brett Hardy Landscapes

I attended a 3 hour, one to one training session with All Things Web® to learn about SEO for my businesses website. The training was excellent and has given me a good grasp of what I need to be doing to improve my visibility on Google. The training was tailored to my business so everything we covered was specific to my needs, from optimising all my web pages and images, to blogging. I would recommend this to anyone who wants to demystify SEO.

Brett Hardy Landscapes

Marlborough College

A very informative and useful session that was well structured and focused on our particular needs. The environment was relaxed and there was plenty of opportunities for discussion and questions.

Marlborough College

Pegasus House Vets

I have been working with All Things Web® for the past 9 months, the team have been there every step of the way, helping us achieve our aims and goals with our website.

Not only have they given us their expert advice, but we have learnt much off of them to carry forward in the future. Helen also runs a fantastic training sessions on Google Ads.

Hazel Willmott
Marketing Executive, Pegasus House Veterinary Centre

Related Courses

Why All Things Web®?

Want to extend your knowledge further? We offer a range of other training courses designed to help you enhance your online presence. We offer a 10% discount on subsequent courses booked.

Why All Things Web®?

We don’t take a ‘one size fits all’ approach to training, because we know it doesn’t work. From your initial enquiry, your training will be completely tailored to you, your skill level and your business needs to ensure you get the absolute most out of the day.

All of our trainers are experts in social media and have experience in managing successful organic and paid campaigns for a wide range of clients.

Following your social media session, your trainer will be available for up to 2 weeks support via telephone and email to help when you begin to manage your own social media pages and advertisements.

If you’ve been on a course with us in the past and want to review work you’ve completed since the training, we offer discounted refresher courses. Contact us for more details.

We offer training on a range of digital tactics enabling you to build an integrated marketing strategy for your business.

Get Social Media Tips Direct To Your Inbox

Contact Us