Comprehensive PPC Audit Services

Comprehensive
PPC Audit Services

Improve a failing PPC Campaign – with an expert-led PPC audit of your Google Ads!

Are you struggling to generate a worthwhile return on investment on your Google Ads campaigns? Do you use a Google Ads agency to manage your ads but aren’t sure what is really going on?

A comprehensive pay-per-click (PPC) account audit from All Things Web® digs deep into your campaigns to uncover inefficiencies, wasted budget and potential missed opportunities:

Account Settings & Structure
Is your current setup limiting your campaign’s performance?

Bidding Strategy
Is your bidding approach aligned with your account size and campaign goals?

Keyword Opportunities
Are there untapped keyword opportunities you’re missing?

Negative Keyword Matching
Are you correctly negatively matching irrelevant keywords in your campaigns and reducing click wastage?

Quality Scores
Is your Quality Score increasing CPC costs?

Ad Copy
Is your ad copy relevant, compelling and up to date?

Ad Targeting
Are you reaching the right people, in the right locations, on the right devices?

Ad Extensions
Are you using all the right extensions to attract more attention?

Conversion Tracking
Are you accurately tracking meaningful goals that reflect true success?

With a comprehensive PPC audit from All Things Web’s experts, we can help you identify the weaknesses in your Ads campaign can help.

Contact us today and we will be in touch for an initial consultation.

80+

Checks carried out by our expert team per audit

120+

PPC accounts audited for small to medium sized businesses

100%

Of our Google Ads specialists are Google certified

What is a PPC Audit?

In short, a PPC audit is a thorough check of your PPC accounts such as Google Ads (Google AdWords) or Bing to help advertisers get a better return on investment from their advertising efforts.

Benefits of a PPC Audit

  • Reduced click wastage
  • Improve landing page experience
  • Understand exactly where your budget is being spent
  • Better return on investment
  • More confidence in your PPC activity

“The PPC audit carried out by All Things Web® gave us a complete overview of our PPC campaigns and performance, with useful recommendations for improving performance

Within the audit, their team identified that a number of our keywords were too broad and were therefore attracting irrelevant search terms and wasting our budget.

After actioning the recommendations, we’re seeing better metrics from our campaigns including more enquiries and a significantly lower cost per acquisition.”

P. Randall – Director, Office Supermarket

Office Supermarket Logo

Request Your Free PPC Review

Let’s get started with a high-level free PPC review to identify how a detailed audit could benefit you.

Get In Touch
Initial Assessment
Initial call with one of our PPC account managers to understand your current account structure and level of activity
Audit
Your PPC audit is undertaken by our experienced team who thoroughly check every element of your account
Delivery
You are delivered a comprehensive report detailing the findings of the audit and benefit from post audit support from our team
Initial Assessment
Initial call with one of our PPC account managers to understand your current account structure and level of activity
Audit
Your PPC audit is undertaken by our experienced team who thoroughly check every element of your account
Delivery
You are delivered a comprehensive report detailing the findings of the audit and benefit from post audit support from our team

Our PPC
Audit Process

  • Clear timeframes for everyone involved.
  • Online or In-face meeting to discuss results.

  • Actionable next steps.

Our PPC Audit Process

STEP 1

INITIAL ASSESSMENT

Initial call with one of our PPC account managers to understand your current account structure and level of activity

STEP 2

AUDIT

Your PPC audit is undertaken by our experienced team who thoroughly check every element of your account

STEP 3

DELIVERY

You are delivered a comprehensive report detailing the findings of the audit and benefit from post audit support from our team

Talk to Our Team About a PPC Audit

PPC campaigns not producing the results you want? Let’s start a no-obligation chat to understand how a PPC audit can help you.

Arrange a Call

Pay Per Click Audit FAQ’s

Answering your questions about PPC audits.

Whilst PPC audit tools are used for specific tasks, the majority of the audit is done manually by our PPC experts.

This means that we pick up things that are often missed by automated PPC audit software and can provide better strategic insight than free or automated alternatives.

Yes, following the audit we provide our PPC audit customers with a detailed PPC audit report which highlights recommendations to improve performance.

At this point, you can choose to implement these yourself or use our services for PPC implementation or PPC training.

Some of the most common problems we come across in audits are: targeting in the wrong location, using keywords that are too broad or not relevant, serving up landing pages that offer a poor user experience, neglecting display advertising placements, engaging in bidding wars, serving ads at times when the business is closed and many more.

To ensure that your campaign runs efficiently, it’s useful to have a bi-annual audit of your PPC account. Recommended frequencies will change based on the size of your account.

The cost of a PPC audit will be dependent on the size and complexity of your account – get in touch with us today to get a free quote.

Throughout the audit, our team will carefully analyse all the elements of your account.

  • Account settings – Including auto tagging, message & call reporting, and Google suggestions
  • Campaigns – Including location targeting, networks, goals, ad schedules and bidding strategies
  • Ad groups – Including keywords, demographics, audiences, negative keywords, and search terms
  • Ads – Including reviewing ad copy, CTRs, conversion rate and options such as extensions
  • Budgets – Checking the budgets for overall campaigns and keywords to identify potential wastage
  • Landing page experience – PPC website audits to ensure that your landing pages provide an experience that generates a high-quality score and a good user experience
Screenshot of Google Ads on Mobile and Desktop

Darren and the team at All Things Web® have been a pleasure to work with. Their expertise in optimising our Google marketing campaigns, as part of a significant project, significantly improved our clickthrough rates and delivered us a higher return overall. We appreciate their contributions and the results they achieved for us.

Nigel Whitehouse, Managing Director
TruffleHunter UK

I was looking for a local web design and marketing company and chanced upon the team at All Things Web, just up the road from us, in South Cerney. Initially, I reached out to them to resolve an SSL certificate issue on our website, but what started as a small project has grown into an ongoing partnership. Since then, we’ve worked with All Things Web® to improve the look and feel of our website, enhance our SEO, and fine-tune our Google Ads campaign. The team’s approach has been transparent and professional—they are always open about their recommendations and deliver real results. It’s incredibly reassuring to know that we have a local team we can trust to help us grow our business. The face-to-face meetings are a bonus—they make communication easy and effective.

Hugh Perchard - IDC Conveyors

As a new product in the UK market, Google Ads has been an essential part of our marketing strategy, building brand awareness and generating sales which have gone on to become loyal customers.

Gary Foster, Managing Director - Zusto UK

With the guidance and expertise provided by the All Things Web® team, we have built up a strong online presence, creating  a significant number of quality enquiries and substantial revenue.

Peter Woodward, Managing Director - Mawdsleys

We can’t thank the team enough for reacting so quickly to help us transition and promote our outsourced mailroom service and maximise this opportunity for our business in these unprecedented times.

Paul Sumpter, Sales Manager - AMS

Having decided to launch a new website providing office furniture and seating we engaged All Things Web to help us with SEO and to get the Rainbow Zebra name and brand noticed [online].

From the very first consultation meeting we found Helen and the team at All Things Web® to be professional and honest, listening to what was required and offering suggestions on how best to go about things, They made no false promises and advised us on the best approach whilst working to a limited budget.

The site has only been live for a couple of weeks but we are already appearing in Google for the phrases/words we are targeting and the Adwords campaign set up is generating targeted traffic.

The monthly meetings provide detailed analysis of website traffic and we continue to work with All Things Web to maximise our online presence.

I would have no hesitation in recommending All Things Web® and they really will make a difference to the number of visitors your website receives.

Paul Randall, Office Furniture Supplier - Rainbow Zebra

Why ATW?

No One-Size-Fits-All Digital Marketing Solutions

Your Account Manager

Will work with you to develop and implement all activity and co-ordinate with other external partners as required.

Tailored Service Offering

You won't have to choose between fixed packages that don’t quite work for you. We design everything around your business.

No Lengthy Contracts

We won't hide behind long contracts. All we ask is 3 months to get to know you and show you what we can deliver.

Transparent Pricing

No hidden fees or extra costs, you'll know exactly what you’re investing and how it will be used to benefit you.

Get In Touch

Let's have an initial, no obligation chat to see if we could work together to achieve your goals.

01285 50 55 50

hello@allthingsweb.co.uk

YOUR VISION. OUR EXPERTISE