Paid Social Media2021-03-17T16:28:25+00:00

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Paid Social Management Services

Paid social media takes advantage of the now robust targeting options available on social media websites, allowing your business to be placed right in front of your audience on their preferred platform.

Utilising social media services such as Facebook, Instagram, LinkedIn and Twitter, a well-planned and managed paid social campaign can offer significant ROI and support a wider business digital marketing strategy.

If you want to cut through the noise on social media and get noticed by your target audience, our paid social media management services can help.

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What To Expect From Paid Social

We utilise a range of advertising networks, coupled with a carefully considered strategy, eye-catching creatives, detailed targeting and continued optimisation to deliver campaigns that result in valuable actions for your business.

If you manage your own social media platforms, you may have noted a dip in organic engagement over the past few years, this is as a result of platforms quashing posts from businesses in favour of those from friends and family.

Whilst there are still some benefits to organic social media, it is becoming largely a pay to play environment.

The best social media platform for your business is largely determined by where your target audiences are active. We can help identify and recommend the platforms that are best suited for your business.

When businesses see the cheaper cost per clicks associated with some social advertising platforms, they may be quick to write off Google Ads. However, it’s important to understand that given that Google Ads is query based, there is a lot more intent from users.

If you have an in-house team you want to upskill, we can help. We offer social media training to help businesses understand the fundamentals of social media management and advertising.

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Ready to leverage paid social for your business? Get in touch.

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Our Paid Social Management Process

Step 1 – Strategy


Following an initial meeting with one of our team, we develop a paid social strategy based on your marketing objectives.

Step 2 – Implement


We set up your social media advertising account in line with your marketing objectives and best practice, taking into account your brand guidelines, tone of voice and persona.

Step 3 – Optimise


Ongoing management of your account ensures that your campaigns are constantly improved based on what is resonating with users and generating valuable actions.

Step 4 – Report


Each month, we provide you with a jargon-free, simple social report which highlights performance based on what matters to your business.

Not sure how your social media is performing? Book an audit.

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Whilst we recognised the power social media could hold for our business, we didn’t have the inhouse capacity or skills to harness it. ATW bridged that gap for us and we have been impressed with the results.

Steven Harris, Managing Director
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Why Choose All Things Web®?

There are several benefits to choosing All Things Web® to manage your social media advertising campaigns:

  • Unlike others, we offer a full suite of web marketing services, enabling us to develop integrated strategies that incorporate social media as well as other marketing channels.
  • All of our account managers are highly experienced with years of experience managing social media campaigns.
  • We don't take a one size fits all approach to social media and take the time to really understand your business.
  • We don’t tie you into lengthy contracts, we just ask that you commit to an initial 3 month period followed by a 30 day rolling contract.
  • We provide detailed monthly reports to all clients, with regular communication from your account manager to refine the campaign based on results.
  • Our transparent pricing structure means you can understand exactly how much of your budget is going on advertising.
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Abode Facebook Page

Facebook advertising provided an established business with a source of low-cost clicks and impressions from their target audience.

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Reach Your Target Audience With All Things Web®

We work with businesses of all sizes to help them achieve success from social media platforms such as Facebook, Twitter, LinkedIn and Instagram.

If you would like more information about whether or not social media advertising could be a worthwhile investment for your business, call one of our team on 01793 766 040 or fill out a contact form below and we will get back to you.

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