Fully Managed PPC Campaigns

Fully Managed
PPC Campaigns

Increase your sales and conversions with your local Cotswolds Google Ads specialists.

Pay-Per-Click Management in the Cotswolds

Pay Per Click (PPC) is the strategy to use if you are looking for immediate visibility and traffic for your website, allowing you to bypass organic results and bid your way to #1 in search engine results pages.

Utilising platforms including Google Ads (formerly Google AdWords), Microsoft (Bing) Ads, YouTube, and Gmail, a well-planned PPC campaign as part of your digital marketing strategy can provide significant return on investment, driving relevant traffic to your website which is more likely to result in conversions and increase your revenue.

Whether you have never utilised PPC before and want to get the edge over your competitors, or you are currently not sure what value you are receiving from your existing campaign, we can help.

Google Ads

Display Ads

Microsoft ads

Video Ads

Google Shopping

Campaign Analysis

Strategy
Following an initial fact-finding meeting with one of our account managers, we develop a strategy based on your marketing objectives.
Implement
We set up your PPC account in line with your marketing objectives and best practice, considering keyword research, structure, targeting, ad creatives and more.
Optimise
Ongoing management of your account ensures that your account is constantly improved based on what is working, with a series of weekly, bi-weekly and monthly campaign checks.
Report
Each month, we provide you with a jargon-free, simple report which highlight results based on what matters to your business.
Strategy
Following an initial fact-finding meeting with one of our account managers, we develop a strategy based on your marketing objectives.
Implement
We set up your PPC account in line with your marketing objectives and best practice, considering keyword research, structure, targeting, ad creatives and more.
Optimise
Ongoing management of your account ensures that your account is constantly improved based on what is working, with a series of weekly, bi-weekly and monthly campaign checks.
Report
Each month, we provide you with a jargon-free, simple report which highlight results based on what matters to your business.

Our PPC Management Process

Our PPC management service is more than simply maintaining Google Ads campaigns for our clients, we utilise a wide range of advertising networks to create profitable campaigns that give your business visibility at every touchpoint.

  • Clear strategy based on your goals.
  • Monthly catch up calls and meetings.

  • Track performance with monthly reports.

Want to Improve Your PPC Ad Performance?

If your Google Ads aren’t converting, book a PPC audit to help identify how you can improve.

Book An Audit

Pay Per Click FAQ’s

Answering your questions about PPC Management and Google Ads

As the name suggests, PPC platforms such as Google Ads, Microsoft Ads and Facebook Advertising means that in most cases, you are only charged by the platform when a user clicks on your ad. The cost per click will vary on the competitiveness of the product or service you are bidding on. At All Things Web®, we work with your average order value and conversion rate to recommend monthly budgets based on business goals.

With the amount of resources freely available online, it is becoming more and more common for business owners to show an interest in managing their own PPC campaigns. If you are interested in managing your own PPC campaigns, we would strongly recommend having PPC training to ensure you understand the fundamentals and prevent wasting budget, something that can easily be done without the right knowledge.

We are often asked by businesses if they should invest in PPC or whether SEO is better, the truth is that they shouldn’t be treated as mutually exclusive. Whilst PPC gives immediate visibility and results for potentially competitive keywords, SEO is a longer term strategy that can offer superior ROI and reduces reliance on a paid medium.

We measure results based on what actions are most valuable to you, be that contact form completions, brochure requests, sales, repeat customers, sign ups or phone calls.

Yes, we are able to offer call tracking as an additional service to ensure that you can accurately track phone calls as a result of your ads. If you are in an industry that relies heavily on enquiries via telephone, we would recommend call tracking.

Screenshot of Google Ads on Mobile and Desktop

Darren and the team at All Things Web® have been a pleasure to work with. Their expertise in optimising our Google marketing campaigns, as part of a significant project, significantly improved our clickthrough rates and delivered us a higher return overall. We appreciate their contributions and the results they achieved for us.

Nigel Whitehouse, Managing Director
TruffleHunter UK

I was looking for a local web design and marketing company and chanced upon the team at All Things Web, just up the road from us, in South Cerney. Initially, I reached out to them to resolve an SSL certificate issue on our website, but what started as a small project has grown into an ongoing partnership. Since then, we’ve worked with All Things Web® to improve the look and feel of our website, enhance our SEO, and fine-tune our Google Ads campaign. The team’s approach has been transparent and professional—they are always open about their recommendations and deliver real results. It’s incredibly reassuring to know that we have a local team we can trust to help us grow our business. The face-to-face meetings are a bonus—they make communication easy and effective.

Hugh Perchard - IDC Conveyors

As a new product in the UK market, Google Ads has been an essential part of our marketing strategy, building brand awareness and generating sales which have gone on to become loyal customers.

Gary Foster, Managing Director - Zusto UK

With the guidance and expertise provided by the All Things Web® team, we have built up a strong online presence, creating  a significant number of quality enquiries and substantial revenue.

Peter Woodward, Managing Director - Mawdsleys

We can’t thank the team enough for reacting so quickly to help us transition and promote our outsourced mailroom service and maximise this opportunity for our business in these unprecedented times.

Paul Sumpter, Sales Manager - AMS

Having decided to launch a new website providing office furniture and seating we engaged All Things Web to help us with SEO and to get the Rainbow Zebra name and brand noticed [online].

From the very first consultation meeting we found Helen and the team at All Things Web® to be professional and honest, listening to what was required and offering suggestions on how best to go about things, They made no false promises and advised us on the best approach whilst working to a limited budget.

The site has only been live for a couple of weeks but we are already appearing in Google for the phrases/words we are targeting and the Adwords campaign set up is generating targeted traffic.

The monthly meetings provide detailed analysis of website traffic and we continue to work with All Things Web to maximise our online presence.

I would have no hesitation in recommending All Things Web® and they really will make a difference to the number of visitors your website receives.

Paul Randall, Office Furniture Supplier - Rainbow Zebra

Why ATW?

No One-Size-Fits-All Digital Marketing Solutions

Your Account Manager

Will work with you to develop and implement all activity and co-ordinate with other external partners as required.

Tailored Service Offering

You won't have to choose between fixed packages that don’t quite work for you. We design everything around your business.

No Lengthy Contracts

We won't hide behind long contracts. All we ask is 3 months to get to know you and show you what we can deliver.

Transparent Pricing

No hidden fees or extra costs, you'll know exactly what you’re investing and how it will be used to benefit you.

Get In Touch

Let's have an initial, no obligation chat to see if we could work together to achieve your goals.

01285 50 55 50

hello@allthingsweb.co.uk

YOUR VISION. OUR EXPERTISE