Pay Per Click2020-10-06T15:52:07+01:00

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Pay Per Click Services

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Pay Per Click Management Services

Pay Per Click (PPC) is the strategy to use if you are looking for immediate visibility and traffic for your website, allowing you to bypass organic results and bid your way to #1 in search engine results pages.

Utilising platforms including Google Ads, Microsoft (Bing) Ads, YouTube, and Gmail, a well-planned PPC campaign can provide significant return on investment, driving relevant traffic to your website which is more likely to result in conversions.

Whether you have never utilised PPC before and want to get the edge over your competitors, or you are currently not sure what value you are receiving from your existing campaign, we can help.

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What To Expect From Pay Per Click

Our PPC management service is more than simply maintaining Google Ads campaigns for our clients, we utilise a wide range of advertising networks to create profitable campaigns that give your business visibility at every touchpoint of a customer’s journey to conversion.

As the name suggests, PPC platforms such as Google Ads, Microsoft Ads and Facebook Advertising means that in most cases, you are only charged by the platform when a user clicks on your ad. The cost per click will vary on the competitiveness of the product or service you are bidding on. At All Things Web®, we work with your average order value and conversion rate to recommend monthly budgets based on business goals.

With the amount of resources freely available online, it is becoming more and more common for business owners to show an interest in managing their own PPC campaigns. If you are interested in managing your own PPC campaigns, we would strongly recommend having PPC training to ensure you understand the fundamentals and prevent wasting budget, something that can easily be done without the right knowledge.

We are often asked by businesses if they should invest in PPC or whether SEO is better, the truth is that they shouldn’t be treated as mutually exclusive. Whilst PPC gives immediate visibility and results for potentially competitive keywords, SEO is a longer term strategy that can offer superior ROI and reduces reliance on a paid medium.

We measure results based on what actions are most valuable to you, be that contact form completions, brochure requests, sales, repeat customers, sign ups or phone calls.

Yes, we are able to offer call tracking as an additional service to ensure that you can accurately track phone calls as a result of your ads. If you are in an industry that relies heavily on enquiries via telephone, we would recommend call tracking.

If you’ve had a go at managing your own campaign or are using an agency but aren’t sure what you are getting for your money, we can help.

Throughout a PPC review, one of our Google certified account managers will audit your account, some of the areas we look at include:

  • Keywords being targeted
  • Keyword match types being used
  • Your ad content and competitor ad content
  • Quality scores and ad relevancy
  • Negative keywords
  • Relevance of targeting being used
  • Ad performance (CTR, CPC, conversions, top impression rate etc)
  • Performance of traffic when landing on the website

Following this, you will be given a detailed report based on findings. We can then help improve your campaign performance if required, either through taking on the management of your PPC campaign or providing you with tailored Google Ads training so you can take on management in house.

Ready to leverage PPC for your business? Get in touch.

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Our PPC Management Process

Step 1 – Strategy

 

Following an initial fact-finding meeting with one of our account managers, we develop a strategy based on your marketing objectives.

Step 2 – Implement

 

We set up your PPC account in line with your marketing objectives and best practice, considering keyword research, structure, targeting, ad creatives and more.

Step 3 – Optimise

 

Ongoing management of your account ensures that your account is constantly improved based on what is working, with a series of weekly, bi-weekly and monthly checks.

Step 4 – Report

 

Each month, we provide you with a jargon-free, simple report which highlight results based on what matters to your business.

Have an existing PPC campaign running? Book a PPC audit.

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Zusto

As a new product in the UK market, Google Ads has been an essential part of our marketing strategy, building brand awareness and generating sales which have gone on to become loyal customers.

Gary Foster, Managing Director
Zusto UK

Mawdsleys

With the guidance and expertise provided by the All Things Web® team, we have built up a strong online presence, creating  a significant number of quality enquiries and substantial revenue.

Peter Woodward, Managing Director
Mawdsleys

AMS

We can’t thank the team enough for reacting so quickly to help us transition and promote our outsourced mailroom service and maximise this opportunity for our business in these unprecedented times.

Paul Sumpter, Sales Manager
AMS

Rainbow Zebra

Having decided to launch a new website providing office furniture and seating we engaged All Things Web to help us with SEO and to get the Rainbow Zebra name and brand noticed [online].

From the very first consultation meeting we found Helen and the team at All Things Web® to be professional and honest, listening to what was required and offering suggestions on how best to go about things, They made no false promises and advised us on the best approach whilst working to a limited budget.

The site has only been live for a couple of weeks but we are already appearing in Google for the phrases/words we are targeting and the Adwords campaign set up is generating targeted traffic.

The monthly meetings provide detailed analysis of website traffic and we continue to work with All Things Web to maximise our online presence.

I would have no hesitation in recommending All Things Web® and they really will make a difference to the number of visitors your website receives.

Paul Randall
Office Furniture Supplier, Rainbow Zebra
View Our Case Studies

Why Choose All Things Web®?

There are several benefits to choosing All Things Web® to manage your PPC campaigns:

  • Unlike other dedicated PPC suppliers, we offer a full suite of web marketing services, enabling us to develop integrated strategies that incorporate PPC as well as other marketing channels.
  • All of our account managers are Google certified with years of experiencing managing PPC campaigns.
  • We don't take a one size fits all approach to PPC and take the time to really understand your business.
  • We don’t tie you into lengthy contracts, we just ask that you commit to an initial 3 month period followed by a 30 day rolling contact.
  • We provide detailed monthly reports to all clients, with regular communication from your account manager to refine the campaign based on results.
  • Our transparent pricing structure means you can understand exactly how much of your budget is going on advertising.
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Start-up business finds immediate success and profits in well under a year with Google Ads.

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Find Success Online with Pay Per Click 

We work with a wide range of businesses from all sectors to help them achieve a better return on investment from their PPC campaigns.

If you would like more information about how PPC could work for your business, or want to book a PPC review, call us today on 01793 766 040 or fill out a contact form below and we will get back to you.

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