ATW installed a dedicated accessibility plugin at the backend of the site which automatically resolved many of the issues and carried out some further manual changes to ensure compliance.
In addition, ATW recommended that BASDA invest in accessibility software to future proof and ensure that their website remains compliant.
The software is an AI based solution which constantly scans the website and implements any changes that may be required to maintain accessibility and inclusivity across the site without effecting the design, brand and content of the website itself.
The software also helped to create an accessibility statement which was tailored appropriately for BASDA. This statement sits on their website for users to utilise and understand what BASDA have done to achieve accessibility as well as give them the platform to raise any queries regarding accessibility
The accessibility software that ATW installed shows as a widget on the front end of the BASDA website allowing users to select different profiles and adjusts the look, feel and function of the site to suit the user’s needs, without impacting it for other users.
Phase 2 was focussed on reviewing all other marketing collateral. The audit identified documents that required reviewing and updating to ensure they met the accessibility standards fully.
A formal review of the email marketing software was also conducted, and a number of recommendations were provided to ensure that inclusive design was built into future campaigns. To aid this a reference document was prepared by ATW which offers a useful guide and checklist for ease of reference.
The BASDA website does not utilise much video content currently but where it does ATW ensured that it met video accessibility standards including adding captions and transcripts.