Project Description
Social Media Management for Start-up
Business Funding Shop (BFS) are specialists in alternative funding solutions for businesses, helping organisations of all sizes grow without the need to rely on traditional lending sources.
Approach
As a newly established business it was focused on utilising Google Ads for initial brand awareness and exposure. ATW developed a social media strategy to engage with new audiences, connect with prospects, build creditability and show expertise to improve trust within the new brand.
By establishing a presence on LinkedIn, we created a content strategy focussing on sharing knowledge, updates from the industry, case studies, testimonials and a series of graphics to showcase to followers the wide range of alternative funding options BFS offered.



Results
LinkedIn was an instant success and we continue to further enhance the brand to showcase expertise and distribute content to support wider marketing activity. BFS has quickly built up a following of engaged users who regularly like, comment and share on their posts and quality leads and connections have been formed through this channel.
Conclusion
Start-up business builds credibility and trust through LinkedIn.
“All Things Web® have gone above and beyond to drive the business forward. Their approach to marketing and client delivery has helped our business to profit in well under a year.”
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