Copywriting | Website

Colmers HR Solutions Ltd (Colmers HR) have been providing SMEs with outsourced HR support and practical HR advice for over 25 years.

The business recently went through a rebrand and identified the need to have a website. They were looking to work with a digital marketing agency that could bring the vision and values of their rebranded business to life online and would deliver a creative, engaging and trusted website that would attract new clients.

The initial focus for Colmers HR was to create a ‘shop window’ for their business which could be developed and expanded over time to meet the growing needs of the business, its customers and budget.

All Things Web® (ATW) met with Colmers HR to understand fully the background to the rebrand and the future vision for the business.   Using the new logo and colour palette ATW designed the website with WordPress, using open source software and a Content Management System which enables Colmers HR to easily manage and update the website on an ongoing basis. The website made use of a modern, professional yet quirky theme that reflected the personality of the business whilst also detailing their service offering and highlighting their expertise.

The initial brief was that all content would be written and provided by Colmers HR.  The website was developed through COVID-19 and the business was actively supporting clients that required HR support and this impacted on its’ ability to also write for the website.  Using an internal team of expert copywriters ATW provided this additional service.  Using the power of technology ATW liaised with the business to fully understand the service offering and the key messages that were critical for the website. This allowed ATW to interpret everything the business wanted to include in the content and give it integrity and purpose.

The website launched on time and within budget, is fully responsive and mobile friendly.  Colmers HR immediately saw an interest in their services through website clickthrough rates and a daily increase in on-site engagement rate.

Next steps will be to continue the development journey with Colmers HR to add further pages to the website and enhance the offering in line with future business plans and growth.

As this was the first website Colmers HR launched for their business it was imperative to capture the vision for the business and ensure that the website had the ability to grow with the business.   Through ongoing collaboration ATW extracted and brought to fruition the ideas that the Founder of Colmers HR had to produce an engaging, friendly and approachable website for this HR business.

Clients of Colmers HR have provided excellent feedback and commented that the website reflects exactly who they are as a business and who Chris Sheppard, the Founder, is as a person.

“I am in no doubt of the extensive knowledge and skills ATW have and for those that know me, tech and I do not go hand in hand.  I felt listened to and was fully included in the areas that I needed to be.

I am absolutely delighted with my website; I have good feedback from clients confirming it was authentic and reflects Colmers HR Solutions.  I am also pleased to say that the website is now starting to pay for itself.

Thank you, Helen, you made me cry with tears of happiness and relief.

I would highly recommend Helen to anyone who has a website to have a conversation. Your website will be in safe hands.”

Chris Sheppard, Founder and Director, Colmers HR Solutions Ltd

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