Digital Strategy & Lead Generation for Luxury Accommodation Provider

Orion Holidays manages holiday homes in the Cotswolds Water Park on behalf of their owners to provide high quality holiday accommodation. They manage the entire process from marketing the properties, taking holiday bookings, maintenance and cleaning as well as liaison with holiday-makers during their stay.

Approach

Orion were heavily reliant on 3rd party online booking sites to promote the holiday accommodation and were keen to develop an organic digital strategy so that they were in control of their marketing, budgets and bookings. A further issue they had was that their website had been custom built and didn’t give them the control to make changes without considerable time and cost.

ATW understood the challenges the businesses faced and delivered an integrated inbound marketing strategy including SEO, a new website built in WordPress (with improved customer journeys), email marketing & social media to drive visibility, traffic and leads directly from the website.

Results

Reliance on 3rd party booking sites has reduced significantly with +70% of new bookings now direct via website, social channels and email. The team at Orion have the control to update the website as required through the CMS and are supported by the team at ATW in terms of both strategy, advice and implementation.

Conclusion

An organic search strategy complemented with paid social and email has delivered quality leads and revenue for the business.

“ATW have developed a successful digital strategy that has delivered tangible results for our business. They are always transparent and honest with us which is exactly what we want from a digital marketing agency.”

Mark Thomas

Managing Director, Orion Holidays