Project Description

Protector LPA

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Website Design and Copywriting for Protector LPA

Website Design | Copywriting

Protector LPA offers help and guidance to individuals and business owners wanting to set up Lasting Power of Attorney for financial, health or welfare arrangements in the event they are unable to act for themselves.

Having recently set up the business, Founder and Director, Chris Symonds, needed to have a website that clearly showed the services he offered and matched the brochure, branding and logo that had been newly designed.

Chris had no hesitation in approaching All Things Web® to design and build the new website thanks to seeing how pleased other business associates were with the results of their websites and other work.

There were several elements that the new website needed to accomplish. This included:

  • Clearly show that Protector LPA offers services to both individuals and business owners – the latter of which is a service less well known to business owners.
  • Tie in seamlessly with the new branding and existing brochure.
  • Incorporate an interactive questionnaire which enables individuals to easily fill out their details to obtain a detailed quote.

In addition, the site needed to look professional and credible, be visually appealing and above all, be easy to navigate so individuals can find the information relevant to them.

screenshot of website

Strategy

The All Things Web® team carried out an initial scoping meeting to ascertain the type of information Chris wanted to put on the website, the key pages and the navigation as well as the overall feel he was looking for.

We worked with his graphic designer to bring across the brand colours and imagery so that the website reflects not only the colour palette but also the feel of the brand.

The interactive questionnaire was integrated into the site so that individuals can fill out their information easily without having to print out the form.

Writing content for the new site proved time consuming for Chris, who also runs another business, and so All Things Web® offered to write the content for the pages, case studies and blogs in order to get the website to completion. This had the additional benefit that the pages would also be written with SEO in mind, maximising the chance of being found by search engines and by clients looking for these services.

Results

Overall, the website is exactly what Chris was hoping for. The feedback has been positive from clients who have been impressed with how professional it looks and how easy it is to navigate.

Incorporating the interactive questionnaire has worked really well, allowing individuals to submit it online and this has already resulted in some new business.

At the end of all website builds, All Things Web® train the client on how to edit their WordPress website and with a new employee joining Protector LPA to work on their digital marketing as the project finished, this tied in nicely, and they are now fully trained to move forward and add more content to the site when needed.

“I am really pleased with the new website. It looks smart, professional and visually appealing and represents the brand consistently. The copywriting service was invaluable and really took a weight off my shoulders and enabled the website to keep moving forward. I appreciated the follow up phone calls, video calls and emails too. I knew the All Things Web® team were organised and in control of the project which meant I could focus on my work.”

Chris Symonds, Director

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