The ATW journey with the Hayloft began with respective teams working in tandem to design the new logo. This involved detailed discussion with the business owners to clearly establish and understand the service they were offering, their ethos behind the brand and what message/s they wanted to convey. The initial task involved creating options for a logo that felt modern and friendly whilst reflecting the historical background of the beautiful 18th century rental property. A muted tone was agreed for the font which was inspired by heritage colours. The Hayloft were provided with three stylistic versions to review with one option subsequently selected to refine and develop to a final stage. Once approved the logo was carefully tested in different media and formats, across multiple devices, to ensure it worked effectively for both online and offline requirements.
In parallel ATW developed a brand palette of colours and imagery to be used in the design and development of the new website. This also allowed the business to ensure all hard copy / printed collateral was consistent with online branding.
ATW then created a clean, simple and easy to navigate website designed principally to help increase the presence of the business online, act as a platform to showcase the rental property and demonstrate the positive experiences that guests have enjoyed. The latter was achieved through the use of plug-ins directly linked to Airbnb website.
As part of the website build, the Hayloft provided all copy with ATW delivering a proofing service and Search Engine Optimisation. This ensured the website was optimised for relevant keyword phrases to help the website start to rank organically.