SEO for Car Garages

SEO for Car Dealers

Get Found Online for More Local Customers and Drive More Enquiries for your Car Dealership with SEO.

Running a car dealership is tough enough without worrying if people can find you online. We know that a proportion of your potential customers will always rely on a car dealer rather than buy a car privately.

If your car dealer website isn’t bringing in new customers then it’s not doing its job. That’s where our SEO experts can help.

Our SEO services for car dealers can help you attract more customers looking to buy a new or used car!

Why SEO Matters

Most people start their car search online often within a limited distance from home or work. They’re typing phrases like “used cars for sale near me,” “car dealers in [your town],” or “best deals on [car brand/model]” into Google.

If your dealership doesn’t appear in the top results or on Google’s local map pack, you’re likely losing out to nearby competitors.

Here’s how smart SEO can help your dealership stand out:

Higher Search Rankings – Show up when local buyers search for used cars, new models, or specific makes.

More Quality Traffic – Attract visitors who are actively looking to buy, not just browsing.

Increased Enquiries & Test Drives – Turn online interest into footfall and qualified leads.

Reduced Dependence on Paid Ads – Build long-term visibility without relying solely on PPC to drive traffic.

Our Approach

We don’t believe in a “one-size-fits-all SEO” approach

Although the key principles of SEO remain the same across the board, how we apply these principles will vary from sector to sector. Your dealership  is unique, and so is our strategy. Here’s how we help:

Get Found in Your Area with Local SEO

Most car buyers start local – whether they’re searching for a trusted dealership, a specific make or model, or the best deals nearby. That’s why we focus on getting your dealership seen in your town or city by targeting relevant location-based keywords across your website, optimising your Google Business Profile, ensuring your address and contact details are consistent across key directories and helping you build a strong base of positive customer reviews.

Optimising Your Website for Google and Customers

Your website needs to be fast, mobile-friendly, and easy to use to drive customers quickly and simply to booking a service. This is achieved by improving loading speeds, optimising your site for mobile users and incorporating the right keywords without sounding like a robot.

Content That Builds Trust & Visibility

Google rewards useful, relevant content but customers connect with dealerships that are transparent, knowledgeable and genuinely helpful.

We help you create:

  • Service pages that clearly explain your vehicle offerings, finance options, and part-exchange process in a way buyers understand.

  • Blog posts covering topics like “What to check before buying a used car” or “Petrol vs hybrid: which is right for you?” to attract local search traffic.

  • FAQs that answer common buyer questions and boost your search visibility at the same time.

Boost Online Reputation with Quality Links

Getting your dealership mentioned on trusted websites can help improve your rankings, this would include consistent mentions in:

  • Local business directories.
  • Industry websites related to cars – both new and used.
  • Relevant blogs and news sites.

Ready to Increase Your Car Sales?

If you want to get more visibility over other local car dealers then let’s show you how our SEO strategies to increase your sales.

Arrange a Call
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Why Choose Us?

We specialise and have years of experience in SEO for car dealers (and car garages), meaning we understand your industry and what works. Here’s why our clients trust us:

  • Proven Results – We’ve helped dealers showcase their cars and generate more sales

  • No Tech Jargon – You understand how some customers switch off when you get too technical, so we do the same. We explain everything in plain English.

  • No Long-Term Lock-In – SEO is a long-term investment, but that doesn’t mean you should be tied down. We’ve been delivering results since 2001 and offer flexible monthly contracts with no expensive setup fees.

  • Dedicated Support – We track progress, make adjustments and keep improving. Your dedicated Account Manager will be in touch regularly so you fully understand how we are supporting you.

How it Works

We Follow a Proven Process to Deliver Measurable Results

Keyword Research

Conduct in-depth keyword research and competitor analysis to find high-impact terms for your website.

Optimise Your Website

Optimise your website content, meta tags, and images to improve search engine visibility and more.

Build Your Backlinks

Manually build high-quality backlinks to boost your website’s authority and credibility.

Monitor Performance

Track performance, analyse data, and refine SEO strategies for ongoing business growth.

Quarterly Reviews

Conduct quarterly reviews to assess progress, successes, and opportunities for improvement.

Let’s Get Your Dealership Noticed

If your dealership isn’t getting enough calls or visits to view cars, it’s time to change that.

We can help you rank higher, attract more local customers and grow your business without having to rely on paid ads (though we do this too!)

Get in touch today for a free discovery call with no obligation.

01285 50 55 50

hello@allthingsweb.co.uk