New Website for Mawdsleys Pumps Services

Website

Mawdsleys Pumps Services is a leading provider of pump servicing, maintenance, and repair solutions. With decades of experience, they offer expert support to a wide range of industries across the UK.

Mawdsleys Pumps website on a mobile

New Website Requirements

Mawdsleys Pumps had a long-standing website that ranked exceptionally well in search engine results, thanks to consistent SEO efforts provided by All Things Web® over the years. However, the website’s design and functionality were outdated. It was not mobile-friendly and offered limited flexibility for customization. The team at Mawdsleys identified the need for a modern, visually appealing website that would:

  • Increase flexibility and allow for further customization of pages based on their content.
  • Easily showcase images and videos taken by pump engineers on-site.
  • Highlight their expertise through detailed, image-led case studies.
  • Improve the conversion rate of website traffic to generate more inquiries from online activity.

What we Delivered

All Things Web® collaborated closely with Mawdsleys Pumps to deliver a new, fully responsive website that met their specific requirements. Key features of the project included:

  • Modern Design & Enhanced Flexibility: We designed a visually engaging and flexible website that allowed for easy customization of content pages, ensuring the Mawdsleys team could adapt the site as their business needs evolved.
  • Image & Video Integration: The new website provided dedicated sections to showcase high-quality images and videos taken by pump engineers during on-site projects, giving visitors a clear understanding of the team’s capabilities.
  • Case Study Showcase: We developed a detailed, image-led case study section to highlight Mawdsleys’ technical expertise and successful project outcomes, reinforcing their credibility to potential clients.
  • Conversion Optimization: A user-friendly interface and strategically placed call-to-action elements were incorporated to encourage visitors to contact the team, thereby boosting the conversion rate of incoming traffic.
  • SEO Preservation: Throughout the project, our client manager worked closely with the SEO team to ensure the new site retained its strong search engine rankings. We migrated all existing content and imagery, carefully optimizing the structure to maintain and build upon the site’s online visibility.
Mawdsleys Pumps services full page screen capture

The new Mawdsleys Pumps website combines modern aesthetics with robust functionality. It meets the business’s goals of increased flexibility, better content presentation, and improved user engagement.

“Our old website performed well in terms of rankings, but it was outdated and no longer met our needs. The team at All Things Web took the time to understand our requirements and delivered a website that not only looks great but also functions seamlessly. The transition was smooth, and we’re thrilled with the results. Thank you for an outstanding job”

Sarah Mills – Head of M&E Services

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