Zusto is a sugar substitute which replaces sugar on a 1:1 basis, offering several health benefits including significantly reduced calories, reduced fat and a low glycaemic index making the product diabetic friendly.
As a new franchise Zusto had limited brand awareness and no exposure to the UK market with no visibility in search results. The market was also saturated with other sugar substitute products and consumers were sceptical about new entrants. The key challenge was brand awareness and the generation of sales. Utilising Google Ads, ATW created a range of hyper targeted ad groups for relevant terms to reflect exactly what users were searching for.
Retargeting previous web visitors, display advertising and Google Shopping were also employed to ensure maximum visibility across the Google network and beyond.