Jess Lilley, Author at All Things Web®

The Email Marketing Barricade: The Importance of a Great Subject Line in Your Emails

When it comes to your email marketing, you might think how hard can it really be to write an email? Most of us send many on a daily basis. But it is harder than you think, writing the right content and more importantly creating that perfect subject line is a difficult task. But why does it even matter? Just imagine this. Before your recipients choose to open your email, there is a giant 100ft wall standing between your content and them. Your recipients aren’t even going to attempt to get over that wall without a little help, without that key [...]

By Jess Lilley|2021-07-26T12:11:08+01:00June 22nd, 2016|

5 Ways to Annoy Your Subscribers with Email Marketing

Poor email marketing practices over the years has resulted in many businesses being put off it as a channel as part of their marketing strategy. There is an art to email marketing just like many other marketing techniques and if you get it right then it can be very effective for businesses across many sectors. This month I am revealing some of the common ways that poor email marketing practices annoy subscribers. […]

By Jess Lilley|2023-11-14T14:41:56+00:00October 20th, 2015|

A Lesson in Content Creation and Generation for Your Web Marketing

Do you understand the importance of generating new, relevant and interesting content as part of your web marketing? In 2011 Google introduced their Panda algorithm update which meant that creating quality content became more important than ever. What this algorithm did is focus on content rich websites and ranks your website in a better position in their results based on authoritative content. Authoritative content is any content that you produce or share that can be defined as reliable and from a trustworthy source. As experts in your field your will be able to produce authoritative content as you can provide [...]

By Jess Lilley|2023-06-20T11:09:44+01:00September 9th, 2015|

Our Top Pick of Social Media Scheduling Tools

Are you a social marketer struggling to keep an eye on all your clients varying platforms? Attempting to juggle each social account can be troublesome and particularly time consuming for anyone with social thoughts raging throughout the day. When should I post? Did I favourite that tweet? When is the best time to send this out? With the need to post relevant content multiple times a day with numerous objectives in mind social media management can be a bit of a headache. Fortunately we live in a world where scheduling tools are readily available to lend a helping hand. [...]

By Jess Lilley|2021-07-26T11:29:32+01:00September 9th, 2015|

5 Reasons why your Social Media Traffic isn’t Converting

Social media has become a popular marketing tool for businesses but is your business seeing the benefits? If you are investing time, effort and money into a social media campaign then you expect to see results, whether it is monetary through sales or just building general awareness for your business and brand. If you are currently wondering whether all of the social activity is worth it, read on…….we’ve come up with our top 5 reasons why social media traffic isn’t converting. Your Overall Social Media Campaign is not effective Overall campaign activity isn’t right for the audience you want to [...]

By Jess Lilley|2021-07-26T11:30:40+01:00January 28th, 2015|