Is (Original) Blogging Dead in the Era of AI?

Let's talk about AI, blogging and the possibility of its potential future demise. In recent years a number of effective AI platforms have arrived, rapidly taking off in terms of user numbers and causing quite a stir regarding their accuracy, effectiveness and usefulness in content writing. I mean, a tool that can write your blog content for you will make your life so much easier, right? Or is AI just going to kill off blogging if it’s all just machine generated content? While AI's impact on blogging is certainly significant, it's not necessarily spelling death for the content marketing [...]

By |2024-10-17T16:40:03+01:00October 17th, 2024|

Core Web Vitals – The Basics Every Website Owner Needs to Know for SEO in 2022

You have spent years developing your website content, placing the appropriate keyword phrases on your pages whilst crafting beautifully written content that meets your users' needs. You've also spent time improving your site's visitor journey, lowering bounce rates and increasing time on your site. Now you've heard that Google is raising the bar once again when it comes to SEO, with its requirements for a good Page Experience as well as for “Core Web Vitals”. Google announced the development of Core Web Vitals back in 2020 and released it in June 2021.  So it's not a brand new concept, but [...]

By |2022-04-04T14:06:12+01:00March 17th, 2022|

17 Duplicate Content Issues you Should Fix on your Website

Duplicate content is a term that has been banded about for years in SEO circles and it certainly does cause issues for the website(s) concerned. But there are many different types of duplicate content, so we thought a blog post to explain these, where they might occur and some checks you can do to make sure your website isn’t suffering, would be a good idea. What is Duplicate Content? Quite simply, it is exactly that; a piece of content that is present in more than one place on the web. This could be on the same domain (website) or it [...]

By |2021-07-26T11:48:14+01:00May 29th, 2018|

Google Now Shows Answer Without Search Results

Have you ever wondered why you get so many search results for simple questions such as “time in Bristol” or 5+8? This might change for good, and you may start to see one answer on Google without the list of search results. Barry Schwartz, Search Expert, explained this news first on Search Engine Land; apparently, Google is testing displaying only the answer to queries regarding the local time, unit converter or calculator. According to Danny Sullivan (Google’s public educator about search), it is an experiment and might not stay. So how does it work? If you wish to know the [...]

By |2021-07-26T11:54:19+01:00March 19th, 2018|
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