Google URL Shortener to Close to New Users From April 13th 2018
The beloved Google URL shortener is closing - here is what you can use instead!
Google Now Shows Answer Without Search Results
Have you ever wondered why you get so many search results for simple questions such as “time in Bristol” or 5+8? This might change for good, and you may start to see one answer on Google without the list of search results. Barry Schwartz, Search Expert, explained this news first on Search Engine Land; apparently, Google is testing displaying only the answer to queries regarding the local time, unit converter or calculator. According to Danny Sullivan (Google’s public educator about search), it is an experiment and might not stay. So how does it work? If you wish to know the [...]
How to Write Awesome Content for Google and Humans
This is awesome content! Only joking. My job would become significantly simpler if everyone believed that this was awesome content just because I said so.For years and years there has been a debate about whether you should write content for Google or for people.Yes, if you optimise your content for search engines, like Google, Bing and Yahoo, then you are more likely to rank, which will help drive traffic to your website or blog.However!Google isn’t human! (Although they are coming close these days with much more sophisticated analytical capabilities). Search engines won’t buy your product or service, or engage with [...]
The power of Long Tail Keywords – Boost your Traffic and Conversions
Discover the power of long tail keywords!
Google Rolls Out New ‘People Also Search For’ Feature
Have you spotted the new feature?
Google Adds SEO Audit Tools to their Lighthouse Chrome Extension
All you need to know about Google's new SEO audit within lighthouse.
The Non-Geek Explanation of Changes to PageSpeed Insights
Confused by recent changes to Google's page speed insights? Read this.
Google Posts for Google My Business – What is it and how to use it?
Hopefully you have already registered your business on Google My Business. If not then before you carry on reading this blog post you need to ensure you are registered with Google My Business (GMB). Why not contact our team if you need help with this? If you already are then you may have noticed over the past few months that Google has slowly been rolling out a new feature for GMB for small business users that has caught our attention, and that is a new posts feature. When you log in to your GMB account (and select manage your location [...]
A Brief & Speedy Guide to Migrating a Website from HTTP to HTTPS
It shouldn’t come as a shock that Google, other browsers, and users in general want the web to be more secure.Therefore, the time is now upon us to get websites moved from HTTP to a more secure version that is HTTPS.As the latest in a long list in ranking factors, the process – and the process of doing it right – is confusing a lot of people. We therefore thought we’d take moment to discuss HTTPS and what you should be doing. […]
Why you should Use Analytics, Search Console & Google My Business and What to Do If you can’t Access Your Google Account
So many times we have had a new client come on board and they have said I don’t have, don’t realise they have or don’t remember the password to their Analytics, Search Console or Google My Business Account. As a Digital Marketing agency this is one of the first things we look at with new clients because we understand the importance of having these systems set up, and, of course, have access to.But with a recent surge in clients not having access to their accounts, I realised that many businesses don’t necessarily understand the importance of [...]