5 Vital Tasks to Integrate into your Digital Marketing Strategy for 2021
Strengthen your online presence with these 5 key tasks
17 Duplicate Content Issues you Should Fix on your Website
Duplicate content is a term that has been banded about for years in SEO circles and it certainly does cause issues for the website(s) concerned. But there are many different types of duplicate content, so we thought a blog post to explain these, where they might occur and some checks you can do to make sure your website isn’t suffering, would be a good idea. What is Duplicate Content? Quite simply, it is exactly that; a piece of content that is present in more than one place on the web. This could be on the same domain (website) or it [...]
Taking your First Baby Steps in SEO
Ready to take your first baby steps in SEO?
A Search Engine Optimisation Guide for the Less Geeky of Us
If you're an SEO noob - check out our guide to SEO for the less-geeky.
How To Do Effective Link Building With No Budget
Quality links, no cost - what's not to love?
The power of Long Tail Keywords – Boost your Traffic and Conversions
Discover the power of long tail keywords!
Website, SEO and CRO Audit Case Studies from ATW
One of the most rewarding things about the job we do here at ATW is helping clients who have struggled with their online visibility and conversion rates. With an in-depth audit we can quickly identify the underlying issues with their strategy, usability, barriers to conversion, and technical problems. Here are some examples of how we have helped clients with various issues: […]
How to Check the Health of your Website
This may be something that would never occur to you and not surprisingly, as looking at the front end of your website you may think that everything looks in order. So what health problems might your website have and if it looks OK why should you care? Possible Health problems We have put together a list of some of the most important health problems that will affect a website’s performance from an SEO perspective and from a visitor experience point of view. There are many other factors which we have touched on in other blog posts but these are the [...]
How to Improve User Journey and Experience on your Website
Have you ever gone to a website only to become very frustrated because you can’t find what you are looking for? Or the functionality falls short of the mark? Chances are yes you have. And usually you will exit that website pretty sharply to find an alternative source for the information or product you want. This is clearly not what you want your potential customers doing when they come to your website. […]
A Useful Website Migration Checklist – Avoid these Common Pitfalls
If you are moving your website to a new platform, there are a few things to consider before you start. Most good web designers and developers will have a proper website migration checklist that they follow, however, if they aren’t experienced and are not talking about some of the things I mention below, you need to get an SEO company involved. This will be especially important if you rely heavily on your website for leads or revenue conversions. Working in this industry I have seen too many companies lose traffic and sales after a poorly executed site migration. [...]