ATW logo
ATW logo
ATW logo

How can a Social Media Audit Lead to Better Engagement?

Did you create a Tumblr account five years ago that you forgot about? Is there a neglected YouTube channel floating around with 15 subscribers and two videos? The word “audit” deserves more love than it gets. The concern with social media is that things are always changing, news is always getting old, and latest fads will always disappear, which means it is more crucial now than ever to keep on top of our social media game. Staying in the public eye and one-upping your competitors online is key to succeeding and social media is one of the best ways to [...]

By |2021-07-26T12:02:06+01:00June 25th, 2017|

The Power Of Visual Content – Should Your Business Be Using Infographics?

Infographics are a fairly new concept, right? Wrong. The concept of displaying information visually has been around for a long time; from Egyptian hieroglyphics to presenting data in the bar charts and line graphs we know today. We are visual creatures by nature – and so are your potential customers.Back in 2014, Toni wrote a piece on the ‘lynx effect’ of infographics, and 2 years on it appears this effect is what continues to make infographics so popular on the web.But should you jump on the infographic hype? Take a look at the benefits and potential [...]

By |2021-07-26T12:07:40+01:00November 25th, 2016|

Alternative Social Media Platforms Your Business Should Consider In 2016

“If it ain’t broke – don’t fix it.” Whilst this saying might work well when justifying why you still drive that car that’s fit for the scrapyard, in the world of social media there is always room for innovation and improvement. If a platform doesn’t click with the public, it will fail – the list of failed social networks is extensive; who remembers Bebo, MySpace, Digg? This being said, it can be hard for businesses to look beyond Facebook, with over 1 billion registered users it is the ‘King’ of social networks and is constantly updating its offerings to make [...]

By |2021-07-26T12:09:51+01:00August 23rd, 2016|

Our Top Pick of Social Media Scheduling Tools

Are you a social marketer struggling to keep an eye on all your clients varying platforms? Attempting to juggle each social account can be troublesome and particularly time consuming for anyone with social thoughts raging throughout the day. When should I post? Did I favourite that tweet? When is the best time to send this out? With the need to post relevant content multiple times a day with numerous objectives in mind social media management can be a bit of a headache. Fortunately we live in a world where scheduling tools are readily available to lend a helping hand. [...]

By |2021-07-26T11:29:32+01:00September 9th, 2015|

5 Reasons why your Social Media Traffic isn’t Converting

Social media has become a popular marketing tool for businesses but is your business seeing the benefits? If you are investing time, effort and money into a social media campaign then you expect to see results, whether it is monetary through sales or just building general awareness for your business and brand.  If you are currently wondering whether all of the social activity is worth it, read on…….we’ve come up with our top 5 reasons why social media traffic isn’t converting. Your Overall Social Media Campaign is not effective Overall campaign activity isn’t right for the audience you want to [...]

By |2021-07-26T11:30:40+01:00January 28th, 2015|
Go to Top