How to Generate Leads Through Your Website
Is your website generating enough leads for your business? If not, read this!
Spooktacular Mistakes that People Make with their Websites and How to Avoid them
It’s almost that special time of year again, and no we are not talking about Christmas. It’s Halloween! That time when children binge out on sweets and chocolate and anyone has the excuse to dress up (whether it is scary or not!) Also known as All Hallows Eve, this annual event originated as a Celtic festival when people would light bonfires and wear costumes to ward of ghosts. The wearing of masks was done to confuse ghostly beings so that anyone leaving their home after dark would be mistaken for another spirit. Looking into the history of Halloween and the tradition of warning off [...]
Why you should be looking after your WordPress Website
Have a WordPress website? Here's why you should be taking care of it.
17 Duplicate Content Issues you Should Fix on your Website
Duplicate content is a term that has been banded about for years in SEO circles and it certainly does cause issues for the website(s) concerned. But there are many different types of duplicate content, so we thought a blog post to explain these, where they might occur and some checks you can do to make sure your website isn’t suffering, would be a good idea. What is Duplicate Content? Quite simply, it is exactly that; a piece of content that is present in more than one place on the web. This could be on the same domain (website) or it [...]
What tone of voice should you adopt on your website?
Did you know that 63% of customers would buy from a company they find authentic instead of a competitor? Cohn & Wolf’s study The Age of Authenticity found a direct connection between sales and the tone of voice of brands. Your website is the first impression you make about your brand online. To have a defined voice and tone strategy is paramount for the right communication with customers. When your customers stand in front of you, it is quite easy to decide what tone of voice to use and how to change that voice if necessary judging from the reactions [...]
Website, SEO and CRO Audit Case Studies from ATW
One of the most rewarding things about the job we do here at ATW is helping clients who have struggled with their online visibility and conversion rates. With an in-depth audit we can quickly identify the underlying issues with their strategy, usability, barriers to conversion, and technical problems. Here are some examples of how we have helped clients with various issues: […]
Importance of a Website Audit for PPC Clients
As we have previously mentioned, maintaining the health of your website with a regular audit can ensure the effectiveness of your site and identify areas of improvement. And this process is as equally important for individuals and clients who are running or considering running, pay per click (PPC) campaigns. […]
A Brief & Speedy Guide to Migrating a Website from HTTP to HTTPS
It shouldn’t come as a shock that Google, other browsers, and users in general want the web to be more secure.Therefore, the time is now upon us to get websites moved from HTTP to a more secure version that is HTTPS.As the latest in a long list in ranking factors, the process – and the process of doing it right – is confusing a lot of people. We therefore thought we’d take moment to discuss HTTPS and what you should be doing. […]