About Darren Moloney

Darren launched All Things Web® over 13 years ago in recognition of the need to offer clients an SEO service that stripped away the mystique surrounding the subject, instead offering an informed, jargon free and reliable service that could be trusted to successfully optimise clients’ websites, to ensure they attract targeted on-line traffic that converted into business leads and sales. Well known throughout the industry, both in the UK and internationally, as MD and Technical Director Darren continues to act as the SEO technical expert within the company, providing web optimisation consultancy and general advice to our clients. He works closely with peers around the world and belongs to a number of industry forums. As a Glider pilot and keen mountain walker (when not working or researching Web Marketing) Darren can generally be found on an airfield or at the top of a UK mountain or moorland!

Why Regular Website Audits are Critical for your Business in 2025!

The digital landscape is ever-changing more rapidly than ever, making a regular website audit much more crucial for your business. It may feel like a full-time job just trying to keep up with the latest website and digital marketing trends, and what works and doesn’t work best to optimise your website. What you should know is that your website is potentially one of your business’ most valuable assets. A website isn’t just a website; it can be a 24/7 sales presence. your online shop window and typically the first point of contact for many potential customers. So, if your [...]

By |2025-02-27T09:21:04+00:00February 26th, 2025|

6 Signs Your Website is Ready for a Re-Design

How a New Website Can Benefit Your BusinessYour website is one of your most valuable digital assets – a virtual storefront, marketing powerhouse and the first impression many potential customers will have of your brand.But what happens when your current website stops working in your favour?In our years of experience, a poorly performing website will do more harm than good to your business:Driving away potential customer enquiries to slicker competitorsA gradual decline in rankings as search engines evolve and move the goal postsNot supporting your overall business goalsIf your site feels outdated, loads far too slowly, isn’t mobile friendly (a [...]

By |2025-02-10T14:16:40+00:00February 1st, 2025|

7 Strategies to Leverage Google’s Helpful Content Updates

Google's Helpful Content Updates over the years have significantly impacted search rankings, with the search engine more and more emphasising the importance of creating valuable, user-focused content. This blog post will explore seven effective strategies to align your content with Google's guidelines and improve your website's search engine performance. 1. Focus on User Intent: The Heart of Helpful Content After nearly 25 years in the SEO and web marketing industry, I've seen countless SEO fads come and go. But if there's one constant in the past several years, it's this: understanding and addressing a user’s intent is paramount. Let's dive [...]

By |2024-12-19T11:58:13+00:00November 27th, 2024|

Core Web Vitals – The Basics Every Website Owner Needs to Know for SEO in 2022

You have spent years developing your website content, placing the appropriate keyword phrases on your pages whilst crafting beautifully written content that meets your users' needs. You've also spent time improving your site's visitor journey, lowering bounce rates and increasing time on your site. Now you've heard that Google is raising the bar once again when it comes to SEO, with its requirements for a good Page Experience as well as for “Core Web Vitals”. Google announced the development of Core Web Vitals back in 2020 and released it in June 2021.  So it's not a brand new concept, but [...]

By |2024-12-19T12:02:28+00:00March 17th, 2022|
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